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Social Information
Gaining Competitive and Business Advantage Using Social Media Tools
Scott Brown (Author)
9781843346678, Elsevier Science
Paperback / softback, published 4 July 2012
352 pages
23.3 x 15.6 x 2.3 cm, 0.53 kg
"This is an excellent reference in the domain of social tools being used to gain competitive and business advantage. One of its most useful features is the real-world examples, in parallel with strategies and approaches to search social media today and in the future. It is highly recommended because of its systematic and well-structured approach to each chapter." --Online Information Review
Information available through ‘traditional’ business and competitive resources can be complimented by information gained through social media tools. Social Information is a must-have book for competitive and business researchers in any discipline including librarians, information professionals, intelligence analysts, students and marketing personnel, and explores how more ‘traditional’ resources can be complimented by social media tools. The book outlines different categories of social tools, competitive and business applications of these tools, and provides example searches with screenshots. The book provides concrete search examples, as well as strategies and approaches for searching social tools that may be available today or that may emerge tomorrow. Readers will learn ways to quickly develop new search strategies as new tools and features emerge. The future of social tools and information, and the lasting impact that these tools have had on how information plays a part in our lives, our businesses and our careers is discussed. The title is structured into seven chapters, covering: the impact of social media, and the approach of the book; a brief history of business and competitive information and the rise of social tools; blogs and microblogs; video, audio and images; social search engines; and the future of social information.
List of figures and tables List of examples Acknowledgments About the author Introduction: the impact of social media and the approach of this book Chapter 1: A brief history of business and competitive information, and the rise of social tools Abstract: A brief history of business and competitive information Getting started with social tools Review Chapter 2: Social networks Abstract: What are they? How do they work? LinkedIn Google Plus Facebook Orkut Other tools in this category Review Chapter 3: Blogs and microblogs Abstract: What are they? How do they work? Blogs and blog search Microblogs Review Chapter 4: Video, audio and images Abstract: What are they? How do they work? Examples of these sites Video resource: YouTube Audio tools Image tools Review of the chapter Chapter 5: Social search engines Abstract: What are they? How do they work? What kind of business and competitive information can be found there? Examples of these tools Samepoint SocialMention Caveats Additional and related tools in this category Chapter 6: The future of social information Abstract: Introduction Current trends and developments Keeping up with social technologies A final word about safety Conclusion Appendix 1: resources Appendix 2: tools Bibliography Index
Subject Areas: Databases & the Web [UNN], Internet: general works [UBW], Management of specific areas [KJMV], Business strategy [KJC], Economics, finance, business & management [K]
