1 1
£23.29 GBP
£23.29 GBP
Sale Sold out
Free UK Shipping

Freshly Printed - allow 7 days lead

Smart Giving Is Good Business
How Corporate Philanthropy Can Benefit Your Company and Society

Curt Weeden (Author)

9780470873632, Wiley

Hardback, published 1 April 2011

288 pages, Charts: 1 B&W, 0 Color; Tables: 9 B&W, 0 Color
23.6 x 15.9 x 2.5 cm, 0.49 kg

Answers to the 12 most common and critical questions about corporate giving

In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more.

  • Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship
  • Reveals how an effective philanthropic program and commitment can be incorporated in any organization
  • Contains a comprehensive review of the information corporations need to make informed decisions about giving

The author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life.

Introduction: Why More Corporations Are Giving Less v

1 Why Should a Business Give at All? 1

2 What’s the Right Amount to Give? 23

3 Who Decides What Gets Funded? 42

4 What’s the Right Role for the CEO? 58

5 Who Should Administer Company Donations? 77

6 Does a Company Need a Foundation? 91

7 Should a Company Donate Products or Services? 105

8 How Much Should a Company Donate for Dinners and Events? 131

9 Should a Company Fund the United Way, or Are There Better Alternatives? 143

10 How Should a Company Respond to a Disaster? 163

11 Can a Company Measure What Works? 187

12 How Should a Company Communicate Its Contributions Commitments? 206

13 What If a Company’s Profits Tank? 223

14 Conclusion: The Nun’s Tzedakah 234

Bibliography 241

About the Author 251

Businesses Index 253

Nonprofit Organizations Index 255

Subject Index 259

Subject Areas: Business & management [KJ]
View full details