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Smart Data Pricing
Soumya Sen (Author), Carlee Joe-Wong (Author), Sangtae Ha (Author), Mung Chiang (Author)
9781118611661, Wiley
Hardback, published 21 October 2014
536 pages
24.3 x 16.3 x 3.3 cm, 0.862 kg
A comprehensive text addressing the high demand for network, cloud, and content services through cutting-edge research on data pricing and business strategies Smart Data Pricing tackles the timely issue of surging demand for network, cloud, and content services and corresponding innovations in pricing these services to benefit consumers, operators, and content providers. The pricing of data traffic and other services is central to the core challenges of network monetization, growth sustainability, and bridging the digital divide. In this book, experts from both academia and industry discuss all aspects of smart data pricing research and development, including economic analyses, system development, user behavior evaluation, and business strategies. • Presents the analysis of leading researchers from industry and academia surrounding the pricing of network services and content. • Discusses current trends in mobile and wired data usage and their economic implications for content providers, network operators, end users, government regulators, and other players in the Internet ecosystem. • Includes new concepts and background technical knowledge that will help researchers and managers effectively monetize their networks and improve user quality-of-experience. • Provides cutting-edge research on business strategies and initiatives through a diverse collection of perspectives. • Combines academic and industry expertise from multiple disciplines and business organizations. The ideas and background of the technologies and economic principles discussed within these chapters are of real value to practitioners, researchers, and managers in identifying trends and deploying new pricing and network management technologies, and will help support managers in identifying new business directions and innovating solutions to challenging business problems.
Smart Data Pricing:
foreword xv preface xvi contributors xx I Smart Data Pricing in Today’s Ecosystem 1 1 Will Smart Pricing Finally Take Off? 3 2 Customer Price Sensitivity to Broadband Service Speed: What Are the Implications for Public Policy? 35 3 Network Neutrality with Content Caching and Its Effect on Access Pricing 47 II Technologies for Smart Data Pricing 67 4 Pricing under Demand Flexibility and Predictability 69 5 Dual Pricing Algorithms by Wireless Network Duality for Utility Maximization 97 6 Human Factors in Smart Data Pricing 127 III Usage-Based Pricing 167 7 Quantifying the Costs of Customers for Usage-Based Pricing 169 8 Usage-Based Pricing Differentiation for Communication Networks: Incomplete Information and Limited Pricing Choices 195 9 Telecommunication Pricing: Smart Versus Dumb Pipes 241 IV Content-Based Pricing 267 10 Economic Models of Sponsored Content in Wireless Networks with Uncertain Demand 269 11 CDN Pricing and Investment Strategies under Competition 289 12 Smart Pricing and Market Formation in Hybrid Networks 321 13 To Tax or To Subsidize: The Economics of User-Generated Content Platforms 341Shaolei Ren and Mihaela van der Schaar V Managing Content Delivery 363 14 Spare Capacity Monetization by Opportunistic Content Scheduling 365 15 Asynchronous Content Delivery and Pricing in Cellular Data Networks 391 16 Mechanisms for Quota Aware Video Adaptation 415 17 The Role of Multicast in Congestion Alleviation 441 VI Pricing in the Cloud 453 18 Smart Pricing of Cloud Resources 455 19 Allocating and Pricing Data Center Resources with Power-Aware Combinatorial Auctions 477 Index 501
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Subject Areas: Electronics & communications engineering [TJ]
