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Smart Calling
Eliminate the Fear, Failure, and Rejection from Cold Calling
Art Sobczak (Author)
9781119676720, Wiley
Hardback, published 30 July 2020
288 pages
23.1 x 15.5 x 2.5 cm, 0.454 kg
Master cold-calling and eliminate rejection forever In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer, Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business. This best-selling guide to "never experiencing rejection again" has consistently found its way into the Top 20 in Amazon's Sales category, because its actionable sales tips and techniques have helped many minimize their fears and eliminate rejection. The newest edition builds upon the very successful formula of the last edition to help sales professionals take control of their strategy and get more yeses from their prospects. With new information, this info-packed release provides powerful sales insights, including: If you're failing to convert your prospects into dollars, Smart Calling will help you push past the obstacles holding you back until you're an expert at taking a "no" and turning it into a "yes."
Preface ix Part One The Smart Calling Concept 1 Chapter 1 Cold Calling is Dumb, but Prospecting is Necessary: Smart Calling is the Answer 3 Part Two Pre-Call Planning 17 Chapter 2 Creating Your Possible Value Proposition 19 Chapter 3 Intelligence Gathering: Making Your Calls Smart 35 Chapter 4 Using Social Engineering to Gather Intelligence 53 Chapter 5 Setting Smart Call Objectives and Never Being Rejected Again 63 Chapter 6 More Smart Ideas for Prior to Your Call 73 Part Three Creating and Placing the Smart Call 89 Chapter 7 How to Be Smart with Voicemail 91 Chapter 8 Working with Assistants 105 Chapter 9 Opening Statements: What to Avoid to Minimize Resistance 117 Chapter 10 Creating Interest with Your Smart Call Opening Statement 131 Chapter 11 Handling Early Resistance on Your Smart Calls 145 Chapter 12 Using Smart Questions 155 Chapter 13 The More Important Side of the Question: Listening 171 Chapter 14 Recommending the Next Step 177 Chapter 15 Getting Commitment for the Next Action 187 Chapter 16 Wrapping Up Calls and Setting Up the Next Action 199 Part Four Putting It All Together 209 Chapter 17 How to Sound Smart: Effective Telephone Communication 211 Chapter 18 Getting and Staying Motivated 217 Chapter 19 More Smart Calling Success Tips 231 Chapter 20 Smart Calling Reviews, Case Studies, and Makeovers 239 Time for Action! 253 Resources for Smart Calling Success 255 Recommended Reading 257 About the Author 259 Index 261
Subject Areas: Business & management [KJ]
