Small Business Management in the 21st Century
Thriving Amidst Technological Advancements and Global Challenges

Richa Gupta (Author)

9781774699553

Hardback, published 31 March 2024

301 pages
22.9 x 15.2 x 2 cm, 0.272 kg

Small Business Management in the 21st Century is an essential guide for aspiring entrepreneurs and current business owners navigating the ever-changing landscape of the modern marketplace. This comprehensive book offers valuable insights and strategies to effectively manage and grow small businesses in today's technology-driven world. From developing a solid business plan to leveraging digital marketing techniques and harnessing the power of social media, this book covers it all. Packed with real-life case studies and practical tips, Small Business Management in the 21st Century equips readers with the knowledge and tools they need to thrive in the competitive business environment of the 21st century.

• Chapter 1 The Evolving Landscape of Small Businesses
• Chapter 2 Starting Your Small Business Journey
• Chapter 3 Navigating the Digital Age –
  Online Presence and Marketing
• Chapter 4 Managing Operations and Resources
• Chapter 5 Adapting to Global Challenges: Risk Management
• Chapter 6 Innovation and Technology Integration
• Chapter 7 Expanding Horizons: International Growth and Partnerships
• Chapter 8 Sustainability and Future Prospects