Short Introduction to Strategic Management

Provides a concise yet rigorous introduction to strategic management and its contemporary challenges, with multiple examples, case studies and references.

Torben Juul Andersen (Author)

9781107671355, Cambridge University Press

Paperback / softback, published 9 July 2013

311 pages, 93 b/w illus.
21.6 x 13.7 x 1.5 cm, 0.44 kg

'The integrative strategy approach where autonomous entrepreneurial initiatives interact with central strategy making processes to form a dynamic system is interesting … it provides a useful framework for thinking about how to set up a responsive organization.' Robert A. Burgelman, Edmund W. Littlefield Professor of Management, Stanford University

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

Preface
1. The strategy concept
2. Strategy formulation
3. Strategy execution
4. Integrative strategy
5. Multinational corporate strategy
6. Strategic leadership
Index.

Subject Areas: Business strategy [KJC], Business studies: general [KJB]