Shipping Strategy
Innovating for Success

This book shows how shipping companies can adapt to the changing world of international maritime business.

Peter Lorange (Author)

9780521761499, Cambridge University Press

Hardback, published 23 July 2009

294 pages, 11 tables
22.9 x 15.2 x 2.3 cm, 0.6 kg

'The economic downturn means that ship-owning companies and related maritime firms must re-evaluate their corporate strategies in order to survive. Peter Lorange's latest book will be a valuable aid in this process.' Hank Marcus, Professor of Marine Systems, Massachusetts Institute of Technology

The shipping industry has an impact on each and every one of us every day. Ships transport the food we eat, the clothes we wear, the cars we drive, the materials used to build our homes, and the fuel that heats them. Yet traditional shipping companies - ones that combine various aspects of shipping under one organizational roof - are on the decline. They are gradually being replaced by new, more specialized companies with more strategic clarity and managerial focus. In Shipping Strategy Peter Lorange draws on his extensive experience in the shipping industry to show how companies can adapt to the fast-moving and volatile world of maritime business by devising strategies for future success, including specialization and innovation.

List of exhibits
Foreword
Acknowledgements
Part I. World Shipping: The Context: 1. Drivers of change in the shipping industry
2. Major shipping markets
3. Shipping freight rates
4. Shipping industry clusters
Part II. Strategic Archetypes in Shipping: 5. Specialized strategies
6. Owning steel
7. Using steel
8. Operating steel
9. Innovating around steel
Part III. The Firm's Portfolio Strategy: 10. Portfolio management
11. Risk and revenue management
Part IV. In Conclusion: 12. Two unique issues in shipping - family and governance
13. In the end … a question of management capabilities
Bibliography
Index.

Subject Areas: Shipping industries [KNGS], Business strategy [KJC]