Serious Money
Fundraising and Contributing in Presidential Nomination Campaigns

Serious Money offers analysis of the relationship between fundraising methods and contributing decisions in presidential campaigns.

Clifford W. Brown (Author), Lynda W. Powell (Author), Clyde Wilcox (Author)

9780521497800, Cambridge University Press

Paperback, published 29 September 1995

200 pages, 9 b/w illus. 24 tables
22.9 x 15.2 x 1.2 cm, 0.3 kg

Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, based largely upon newly conducted surveys of contributors to both the 1988 and 1992 campaigns. Brown, Powell and Wilcox explore the fundamental differences detween direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. Candidate resources analysed include home state power bases, access to national party networks and the national legislative agenda, congressional office, social identity, and ideological proximity. With respect to contributing decisions, the book focuses on the three fundamental sources of the decision to contribute: the purposive, solidary, and material motives of contributors.

Figures and tables
Acknowledgments
1. Introduction
2. Regulatory environment
3. The contributor pool
4. Mobilizing the pool: methods of soliciting campaign funds
5. Candidate resources
6. Recruiting contributors and solicitors: candidate and individual decisions
7. Conclusion
Appendices
Works cited
Index.

Subject Areas: Political structure & processes [JPH]