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SEO For Dummies
Peter Kent (Author)
9781119579571, Wiley
Paperback / softback, published 10 February 2020
512 pages
20.3 x 18.5 x 3.6 cm, 0.68 kg
Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.
Introduction 1 Part 1: Getting Started with SEO 5 Chapter 1: Surveying the Search Engine Landscape 7 Chapter 2: Search Results, Deconstructed 21 Chapter 3: Your One-Hour, Search Engine–Friendly Website Makeover 33 Chapter 4: Beating the Competition: Planning a Powerful Search Engine Strategy 53 Chapter 5: Making Your Site Useful and Visible 73 Part 2: Building Search Engine-Friendly Sites 89 Chapter 6: Picking Powerful Keywords 91 Chapter 7: Creating Pages That Search Engines Love 111 Chapter 8: Designing for Speed 143 Chapter 9: Designing for Mobile 153 Chapter 10: Using Structured Data Markup 161 Chapter 11: Avoiding Things That Search Engines Hate 173 Chapter 12: Dirty Deeds, Done Dirt Cheap 195 Chapter 13: Bulking Up Your Site: Competing with Content 213 Chapter 14: Finding Traffic Through Local Search Marketing 239 Part 3: Adding Your Site to the Indexes and Directories 267 Chapter 15: Getting Your Pages into the Search Engines 269 Chapter 16: Submitting to the Directories 285 Chapter 17: Product Search: Remember the Shopping Directories and Retailers 295 Part 4: After You’ve Submitted Your Site 319 Chapter 18: Using Link Popularity to Boost Your Position 321 Chapter 19: Finding Sites to Link to Yours 347 Chapter 20: Even More Great Places to Get Links 371 Chapter 21: Social Networking — Driven by Drivel 385 Chapter 22: Video and Images: Putting Your Best Face Forward 393 Chapter 23: Beyond the Basics 403 Chapter 24: When Google Bites Back: A Guide to Catastrophe 415 Part 5: The Part of Tens 435 Chapter 25: Ten-Plus Myths and Mistakes 437 Chapter 26: Ten-Plus Ways to Stay Updated 445 Chapter 27: Ten-Plus Useful Things to Know 451 Index 465
Subject Areas: Internet guides & online services [UDB]
