Freshly Printed - allow 10 days lead
Couldn't load pickup availability
Sensory Evaluation Practices
Bestselling new edition presenting the latest research for evaluating sensory perception
Herbert Stone (Edited by), Rebecca N. Bleibaum (Edited by), Heather A. Thomas (Edited by)
9780123820860
Hardback, published 14 September 2012
446 pages
23.4 x 19 x 2.8 cm, 1.08 kg
"In recent years there has been an effort to more closely link a product's sensory experience more closely with imagery and market strategy on a global basis…These issues, along with topics such as measurement and human choice behaviour are explored, making it a timely resource for those working in product development." --FST Magazine, May 2013 "Previously published between 1985 and 2004, the reference for sensory professionals and textbook for students is updated again to keep abreast both of sensing technology and of widening applications, primarily in product development in food, beverages, and electronic devices. It covers organizing and operating a sensory evaluation program, measurement, test strategy and the design of experiments, discrimination testing, descriptive analysis, affective testing, and strategic applications. Academic Press is an imprint of Elsevier." --Reference and Research Book News, October 2012
Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.
1. Introduction to Sensory Evaluation 2. The Organization and Operation of a Sensory Evaluation Program 3. Measurement 4. Test Strategy and the Design of Experiments 5. Discrimination Testing 6. Descriptive Analysis 7. Affective Testing 8. Strategic Applications 9. Epilogue
Subject Areas: Food & beverage technology [TDCT]
