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Selling Out or Buying in?
Debating Consumerism in Vancouver and Victoria, 1945-1985
Michael Dawson (Author)
9781487521868
Paperback / softback, published 19 May 2018
224 pages
22.9 x 15.2 x 1.3 cm, 0.36 kg
"Dawson is optimistic about our own agency to break out of the prison house of consumerism..." "This well-researched engaging monograph uncovers the complex debates over store-hour restrictions that shaped the retail landscape of Vancouver and Victoria, British Columbia, in the post-Second World War period." "Thick descriptions of the kind presented by Dawson are valuable, and, when written engagingly, as this study is, they make for a pleasant read."
Until the late 1950s residents of Vancouver and Victoria negotiated a shopping landscape that would be unrecognizable to today’s consumers: most stores were closed for at least half the day on Wednesdays, prevented from opening during the evenings, and were banned from operating on Sundays. Since that decade, however, British Columbians, and Canadians generally, have made significant strides in gaining greater and easier access to consumer goods. Selling Out or Buying In? is the first work to illuminate the process by which consumers’ access to goods and services was liberalized and deregulated in Canada in the second half of the twentieth century. Michael Dawson’s engagingly written and detailed exploration of the debates amongst everyday citizens and politicians regarding the pros and cons of expanding shopping opportunities, challenges the assumption of inevitability surrounding Canada’s emergence as a consumer society. The expansion of store hours was a highly contested and contingent development that pitted employees, owners and regulators against one another. Dawson’s nuanced analysis of archival and newspaper sources reveals the strains that modern capitalism imparted upon the accepted and established rhythms of daily life.
Introduction Santa’s Lament Chapter 1 Conflict: Restricting & Liberalizing Store Hours Chapter 2 Community: Tourism, Leisure, and the Quest for Civic Prosperity Chapter 3 Leverage: The Rhetoric and Reality of Chain Store Dominance Chapter 4 Morality: Women, Families & Consumer Convenience Chapter 5 Regulation: Evasion and Enforcement Chapter 6 Ideology: The Cold War and the Public Sphere Chapter 7 Religion: Sunday Shopping’s Multiple Battlegrounds Conclusion