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Selling Online For Dummies

Paul Waddy (Author)

9780730394525, Wiley

Paperback / softback, published 17 April 2025

384 pages
22.6 x 18.3 x 2.5 cm, 0.522 kg

Transform your ecommerce ideas into profitable reality with this page-turning new handbook

Online shopping is more popular than ever, and ecommerce is now a multi-billion-dollar industry. Isn’t it time for you to claim your share? If you’ve been wondering how to start an online business, or get your current business thriving online, this comprehensive guide shares everything you need to know.

In Selling Online For Dummies, ecommerce advisor and online shopping guru Paul Waddy shows you exactly how to get started in setting up your online shop. With an expert’s eye for business, and an easy-to-understand take on the technical stuff, Waddy takes you from digital start to finish as he discusses topics like: 

  • Finding hot products to sell, working with suppliers and managing your inventory
  • Building a website from scratch by choosing the right developer and platform
  • Marketing your site with smart SEO, paid ads, and organic marketing strategies on Google, Instagram, Facebook and TikTok
  • Understanding the user experience and creating happy, loyal customers
  • Dealing with payments, currencies, taxes and duties


It’s time to take advantage of the commercial opportunities waiting for you online. Selling Online For Dummies is a must-read that will help you turn your great idea from virtual to reality.

Introduction 1

Part 1: Getting Started with Selling Online 5

Chapter 1: Introducing the Business of Selling Online 7

Chapter 2: Selling Online in a Nutshell 11

Chapter 3: You’re onto Something: Assessing Your Idea 31

Chapter 4: The Secret Sauce: Sourcing Products and Buying Stock 43

Chapter 5: Taking Stock: Inventory Management 57

Part 2: Full Steam Ahead: Building Your Online Store 75

Chapter 6: The Starting Line: Legal Matters and Registering Your Online Business 77

Chapter 7: Choosing a Platform for Building Your Website 93

Chapter 8: Navigating an Ecommerce Website 111

Chapter 9: The Blueprints: Designing Your Online Store 133

Chapter 10: The Reward: Receiving Payments 169

Part 3: All About the Customer: Providing a Positive Customer Experience 187

Chapter 11: Understanding the User Experience 189

Chapter 12: Customer Service: Happy Customers Are Loyal Customers 205

Chapter 13: From Here to There: Order Fulfilment 223

Chapter 14: Closing the Loop: Returns 237

Part 4: The Next Big Thing: Marketing Your Ecommerce Business 251

Chapter 15: Digital Marketing: A Beginner’s Guide 253

Chapter 16: The Search Party: Finding New Customers 265

Chapter 17: Sticky Customers: Customer Retention 285

Chapter 18: Getting Social: Social Media and Influencer Marketing 299

Part 5: The Part of Tens 319

Chapter 19: Ten Things to Understand About Selling Online 321

Chapter 20: Ten Useful Online Tools 329

Chapter 21: Ten Things to Check Before Going Live 337

Appendix: List of Abbreviations 345

Index 349

Subject Areas: Business & management [KJ]
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