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Sales Mastery
The Sales Book Your Competition Doesn't Want You to Read
Chuck Bauer (Author)
9780470900192, Wiley
Hardback, published 29 March 2011
272 pages
23.1 x 15.8 x 2.5 cm, 0.454 kg
Distinguish yourself as a "Sales Master" and win big in business today! Your personal and professional distinctions are THE precursor to closing the deal. Why? Because most salespeople are not distinctive-all they do is follow one another. Sales Mastery gives you Chuck Bauer's unique personal experience as a highly successful salesman turned sales coach. You'll connect with his methodology, proven by salespeople in every industry, to distinguish yourself, build your sales skills, and win deals again and again. Sales Mastery gives you the toolset to break away from the pack to be the sales leader you always wanted to be... and reap the bigger commission checks that result!
Foreword Barry Trexler ix Introduction xiii Chapter 1 Sales Distinctions and Success Traits 1 Chapter 2 Marketing Yourself Shamelessly 24 Chapter 3 Personality Selling 48 Chapter 4 Becoming a Sales S.T.U.D. 68 Chapter 5 Bauer Power Sales Tools 92 Chapter 6 Communication Mastery 117 Chapter 7 Presentation Mastery 139 Chapter 8 Phone Mastery 168 Chapter 9 Overcoming Objections 191 Chapter 10 Closing Mastery 214 Chapter 11 Don’t Procrastinate—Activate! 231 Resources 243 Index 247
Subject Areas: Business & management [KJ]
