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Safeguarding Intangible Assets
Proven strategies for protecting your company’s most valuable property: Its intangible assets
Michael D. Moberly (Author)
9780128005163, Elsevier Science
Paperback, published 30 July 2014
190 pages
22.9 x 15.1 x 1.3 cm, 0.32 kg
"... recommended for practitioners seeking an understanding of intangible assets and may be useful in college-level business or assets protection courses." --ASIS Dynamics "...plenty of thinking is going on about intangibles; Moberly has brought it together and offers much for the corporate security or indeed any business professional....makes a good case for intangible asset protection being part of everyday business..." --Professional Security Magazine Online, 2014
Safeguarding Intangible Assets provides strategies for preserving and enhancing a company’s intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization’s value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs.
Chapter 1: Intangible Assets Chapter 2: Managing Intangible Assets Chapter 3: Business Transaction Due Diligence Chapter 4: New Dimensions for Company Management Chapter 5: Company Culture Chapter 6: Company Reputation Risk and Its Management Chapter 7: Distinguishing Intellectual Property and Intangible Assets Chapter 8: Intangible Asset Training Chapter 9: Measuring Performance of Intangible Assets Chapter 10: Insider Risks and Threats to Intangible Assets Chapter 11: Intangible Asset Strategist and Risk Specialist Chapter 12: Intangible Assets in 2014 and Beyond: Where Businesses Must Be!
Subject Areas: Computer security [UR], Organizational theory & behaviour [KJU], Business strategy [KJC]
