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ROI in Action Casebook
Patricia Pulliam Phillips (Author), Jack J. Phillips (Author)
9780787987176, Wiley
Hardback, published 15 April 2008
400 pages
23.1 x 16 x 1.3 cm, 0.771 kg
ROI in Action Casebook offers a collection of ROI case studies that represent the classic use of the proven ROI Methodology. A companion volume to Jack J. Phillips and Patricia Pulliam Phillips?s six books in the Measurement and Evaluation series, this book clearly illustrates the ROI Methodology. The case studies represent a variety of applications in human resources, learning and development, and performance improvement. Each case follows the methodology and describes in detail how it was used to show the value of a particular project or program.
List of Figures and Exhibits xv Preface xix 1. Measuring ROI in Effective Meeting Skills A Telecommunications Equipment Manufacturer 1 2. Measuring ROI in Business Coaching: A Global Hotel Chain 41 3. Measuring ROI in Sales Training: A Pharmaceutical Company 67 4. Measuring ROI in a Career Development Initiative: A Global Computer Company 103 5. Measuring ROI in a Sales Training Programme: An International Hotel Company 131 6. Measuring ROI in Coaching for New-Employee Retention: A Global Media Company 155 7. Measuring ROI in Operational and Quality Training: A Plastics Manufacturing Company for the Prepared Foods Industry 171 8. Measuring ROI in a Professional Development Day: A Technical College 185 9. Measuring ROI in Sales Training in a Nonprofit Business: An Information Technology Company 203 10. Measuring ROI in RxSource: An Electronic Documentation Tool: A Pharmacy Benefit Management Company 217 11. Forecasting ROI in a Performance Improvement Training Program: A Healthcare Organization 259 12. Measuring ROI in Negotiations SkillsTraining: A Mortgage Company 287 13. Measuring ROI in Manage by Fact (MBF) Training: An Automotive Wheels Manufacturing Company 317 14. Measuring ROI in an Employee Retraining Program: A Global Copper Mining and Manufacturing Company 335 Index 351 About the Editors 365 Special Offer from ROI Institute 377
Patricia Pulliam Phillips
Jack J. Phillips
Ron Drew Stone
Holly Burkett
Peter Haigh, edited by Jane Massy
Lisa Ann Edwards and Christina Lounsberry
Kirk Smith
Jennifer Janecek Hartman and Leah Woodke
Lisa Sallstrom
Nathan Faylor, Isabelle Maisse, and Kristen Neal
Bonnie L. Carpenter
Kendall Kerekes, Kelly Coumbe, John Ruggiero, and Sanam Razzaghi
Alaster Nyaude
Christian Faune, Marcelo Mardones, Jaime Rosas Saraniti, and Rodrigo Lara Fernandez
Subject Areas: Business & management [KJ]
