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Robert's Rules of Innovation
A 10-Step Program for Corporate Survival
Robert F. Brands (Author), Martin J. Kleinman (Author)
9780470596999, Wiley
Hardback, published 26 March 2010
224 pages, Drawings: 24 B&W, 0 Color; Tables: 2 B&W, 0 Color
20.6 x 13.2 x 2.5 cm, 0.318 kg
From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's "innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation. Robert's Rules of Innovation™ simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for "addition by subtraction" profitability. Concisely, Robert's Rules of Innovation™ Timely, accessible, and indispensable, Robert's Rules of Innovation™ is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, Robert's Rules of Innovation™ is a must-read for managers at all levels.
Introduction ix Chapter 1 Innovation, Survival, and the ‘‘aha!’’ Moment 1 How Do I Get to ‘‘Aha!’’? 3 Innovation Is Not a Luxury 7 Where Does Innovation Begin? 11 Chapter 2 The Innovator’s Manifesto: Robert’s Rules of Innovation 17 Inspire 20 No Risk, No Innovation 23 New Product Development Process 26 Ownership 31 Value Creation 34 Accountability 36 Training and Coaching 39 Idea Management 40 Observe and Measure 44 Net Result and Reward 46 Chapter 3 The Innovation Audit: The Invaluable Discovery Process That Sets the Stage For Action 47 The Audit Process 48 The Short Audit 50 The In-Depth Audit 52 The Importance of Establishing a Benchmark 60 Chapter 4 Innovation Emancipation: Keys to Freeing Your Inner Innovator 65 Defeating Devil’s Advocates to Become an Agent for Change 65 Innovation Democratization Is the Key 67 The Role of the Consensus Builder 72 The Path of an Innovation Champion 74 The Innovation Payoff: A Quick, Real-Life Story 84 Chapter 5 Innovation in the Time of Multinational Teams 87 The Care and Feeding of Creatives 87 For Creative People, It’s about More than Money 91 Babel, Babble, and the Global Team Leader 97 Team Building, One Step at a Time 98 Viva la Difference! 101 Aretha Was Right: It’s All About R-E-S-P-E-C-T 106 Chapter 6 Patently Obvious: The Care and Feeding of Your Intellectual Property 109 Intellectual Property: The Big Picture 111 Intellectual Property 101 113 Frequently Asked Questions 121 Remember: The Wolves Are Always at the Door 131 Chapter 7 Innovation Implementation 133 Getting Started 133 Define Your Organization’s Needs 136 NPD Process in Action 140 Creating a Road Map to Success 146 Guidelines for Progress 147 Chapter 8 Innovation Checklist 151 Preflight Preparation 152 Or If You Really Want Your Innovation Program to Flop 167 Advice and Encouragement from the Pros: A Roundtable Discussion 168 Sustainable Innovation and You 173 Appendix A Product Development Process 177 Appendix B The Five stages of the Production Development Process: Example 1 187 Appendix C The Five stages of the Production Development Process: Example 2 193 Key Resources and Links 201 Acknowledgments 203 About the Authors 205 Index 207
Subject Areas: Business & management [KJ]
