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Road to Power
How GM's Mary Barra Shattered the Glass Ceiling
Laura Colby (Author)
9781118972632, Wiley
Hardback, published 24 April 2015
208 pages
22.6 x 16 x 2 cm, 0.386 kg
Follow a pioneer's journey from factory floor to CEO Road to Power is the story of how Mary Barra drove herself to the pinnacle of a company that steers the nation's wealth. Beginning as a rare female electrical engineer and daughter of a General Motors die maker, Barra spent more than thirty years building her career before becoming the first woman to ever lead a global automaker. With $155 billion in sales and 200,000 employees, GM is widely considered to be a proxy for the U.S. economy, making Barra's position arguably the most important corporate role a woman has ever held. This book describes the personal character, choices, and leadership style that enabled her to break through the glass ceiling. When 52-year-old Mary Barra was named CEO of General Motors in 2013, only people outside of the company were surprised. She had done everything from working on the factory floor to overseeing manufacturing, from improving union relations to paring down bureaucracy, and from running human resources to helping drag the company back from its 2009 bankruptcy. This book details each step of her career, and the lessons she learned along the way. Barra is most certainly a pioneer for women in business, but she's also a living lesson as to how far the right outlook, skills, and drive can take you in your career. Road to Power explores the talent and the mindset that got her all the way to the top.
Preface ix Acknowledgments xv Introduction Dodge’s La Femme: Women and Cars 1 Chapter 1 The Firebird: A Childhood Dream 7 Chapter 2 The Red Chevette: Driving Lessons 15 Chapter 3 The Fiero: Trial by Fire 25 Chapter 4 Chevy Blazer: Groundbreaking Laws 35 Chapter 5 Chevy Malibu: Expanding Vistas 43 Chapter 6 Buick Skylark: A View from the Top 51 Chapter 7 Oldsmobile Intrigue: Hearts and Minds 63 Chapter 8 Buick LeSabre: Fixing Hamtramck 71 Chapter 9 Chevy Avalanche: The Road to Ruin 81 Chapter 10 The Volt: Shocked into Action 87 Chapter 11 Chevy Cruze: “No More Crappy Cars” 97 Chapter 12 Chevy Cobalt: End of the Honeymoon 107 Chapter 13 Cadillac Escalade: Climbing Back 121 Chapter 14 Buick Encore: Finding the Next Mary Barra 135 Afterword 145 Appendix: Barra Biography 149 Bibliography 151 About the Author 153 Index 155
Subject Areas: Business & management [KJ]
