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Risky is the New Safe
The Rules Have Changed . . .
Randy Gage (Author)
9781118481479, Wiley
Hardback, published 7 December 2012
176 pages
21.8 x 14.2 x 1.8 cm, 0.295 kg
THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking—a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything! You’ll view challenges—and the corresponding opportunities they provide—in entirely new and exciting ways. You’ll recognize powerful new gateways to creating wealth. In this mind-bending book you’ll discover:
Acknowledgments xxi Synopsis: Safe is the New Risky xxiii Overture Training Monkeys and Cloning Puppies 1 Act I It’s Not About the Tech 13 Act II The Only Free Cheese is in the Mousetrap 29 Tenor Aria The New Religion of Ideas 49 Act III Move Fast and Break Things 63 Act IV Harnessing the Ego for Success 95 Soprano Aria Selfishness is the New Altruism 119 The After Party Sameness Creates Comfort; Difference Creates Opportunity 133 Required Reading for Risk Takers 141 Connect with Randy! 143
Subject Areas: Business & management [KJ]
