Retail Geography and Intelligent Network Planning

Mark Birkin (Author), Graham Clarke (Author), Martin P. Clarke (Author)

9780471498032, Wiley

Paperback / softback, published 26 April 2002

304 pages
24.6 x 17.1 x 1.7 cm, 0.567 kg

"... an excellent introduction... offers a valuable insight on the development and commercial application of modelling techniques...." (Urban Studies Journal, Vol 41(4), April 2004)

"Retail Intelligence & Network Planning" baut auf dem Erfolg des Vorgängerbandes "Intelligent GIS" auf, in dem Grundlagen und Anwendungen von GIS und Raummodellen für die strategische Planung ausführlich dargelegt wurden. "Retail Intelligence & Network Planning" konzentriert sich in erster Linie auf den breiten Einzelhandelssektor; die hier behandelten Beispiele stammen aus einer Vielzahl von Branchen. Die Autoren erläutern, wie wichtig Fallstudien für die moderne Standortforschung sind und behandeln eine breite Palette von Fragen zu Standort, Distribution und Management der Vertriebskanalproblematik, die für Einzelhandels- und Dienstleistungsunternehmen von großem Interesse sind.

INTRODUCTION

TRENDS IN RETAILING

Introduction

Demand-Side Changes

Trends in Distribution and Retail Supply

The Regulatory Environment

Conclusion

RETAIL LOCATIONS AND DISTRIBUTION CHANNELS:PAST,PRESENT AND FUTURE

Introduction

The High Street or Town Centre

The Superstore and Hypermarket

The Discount Store

The Shopping Centre or Mall

The Retail Warehouse and Retail Park

New Retail Locations

New Retail Formats and Distribution Channels

The Old versus the New

Conclusion

SPATIAL RETAIL GROWTH STRATEGIES

Introduction

Organic Growth

Mergers and Acquisitions

Franchising

Joint Ventures and Strategic Alliances

Warehouse LocationConclusion

SPATIAL RETAIL GROWTH STRATEGIES

Introduction

What is E-Commerce/Internet Retailing?

Who Makes Money from the Internet?

Understanding Consumer Preferences

Examples of Internet Retailing in Different Sectors

Geography,the Internet and E-Commerce

Conclusion

TERRITORY PLANNING

Introduction

Territory Management

Balanced Workloads

Ef .cient Organization

Conclusion

METHODS FOR SITE SELECTION

Introduction

An Inductive Approach to Site Selection

A Deductive Approach to Site Selection

Applied Location Modelling

The Simplicity Spectrum

SPATIAL INTERACTION MODELS FOR RETAIL SITE ASSESSMENT

The Model and its Development

Estimating the Small Area Demands for Products and Services

The Supply Side

Customer Flows and Store Revenues

Providing a Decision-Support Capability

The Development of a Cross Channel Management Planfor the City of Vienna for a Major Automotive Manufacturer

Conclusion

NETWORK REPRESENTATION PLANNING

Introduction

Case Study 1:Automotive Network Optimization

Case Study 2:Financial Services Network Optimization

Post-merger Network Optimization

Retail network optimization

Conclusion

DIRECT MARKETING AND DISTRIBUTION CHANNEL MANAGEMENT

Introduction

Geodemographics

Enhancement of Geodemographics

Lifestyle Databases

Other Micro-Modelling Strategies

A Financial Services Channel Simulation Model

MEASURING THE BENEFITS OF SPATIAL MODELLING

Introduction

Returns on Capital

Operational Ef .ciency

Improved Competitiveness

Strategic Value

Applications to Market RegulationConclusion

CONCLUSION

BIBLIOGRAPHY

Subject Areas: Earth sciences [RB]