Research Methods in Business Studies

Providing clear, practical explanations of research methods in business studies, this guide is indispensable for students writing reports.

Pervez Ghauri (Author), Kjell Grønhaug (Author), Roger Strange (Author)

9781108708241, Cambridge University Press

Paperback / softback, published 12 March 2020

300 pages, 57 b/w illus. 87 colour illus. 27 tables
24.4 x 17 x 1.6 cm, 0.7 kg

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.

Part I. Challenges and Ambiguities of Business Research: 1. Introduction
2. Research in business studies
Part II. The Research Process: 3. The research process
4. Research problems
5. Research design
6. Measurements
Part III. Implementation: 7. Data collection for qualitative research
8. Qualitative data analysis
9. Data collection for quantitative research
10. Description and preliminary analysis of quantitative data
11. Multiple regression
12. Additional methods of quantitative analysis
13. Cross-cultural research
14. Writing the final report.

Subject Areas: Data capture & analysis [UNC], Business & management: study & revision guides [KJBX], Business studies: general [KJB], Business & management [KJ], Research methods: general [GPS], Data analysis: general [GPH], Writing & editing guides [CBW]