Regenerative Strategies
Exploring New Sustainable Business Models to Face the Climate Emergency

Proposes a new regenerative strategy that encapsulates cutting-edge climate science solutions and a new purpose for the firm.

Gregorio Martín-de Castro (Author), Javier Amores-Salvadó (Author), Sanjay Sharma (Foreword by)

9781009261944, Cambridge University Press

Paperback / softback, published 29 May 2025

262 pages
22.9 x 15.2 x 1.4 cm, 0.384 kg

'Recommended.' J. Tuwun, Choice

In the current climate emergency, it is no longer enough for businesses to simply employ environmental strategy typologies focused on 'greening the business' and maintaining the 'business-as-usual' logic. Gregorio Martín-de Castro and Javier Amores-Salvadó argue that disruptive business models and solutions are now required, and they propose a new regenerative strategy linking climate science to management studies. The main features of this strategy are:cutting-edge climate science solutions (capturing and utilizing atmospheric carbon dioxide to produce net-zero or net-negative emissions and positive environmental externalities) and a redefined firm purpose under an ecological, ethical and moral paradigm (integrating ecoemotional wealth, environmental performance, systemic socioecological resilience, wider stakeholder management and a very long-term perspective). They demonstrate that, by applying this strategy, companies can not only reduce their negative environmental externalities and create positive environmental externalities, but also reverse current environmental degradation through a new sustainable capitalism.

1. Introduction
2. Assessing the response to the climate grand challenge: institutions, governments, business practice and management research
3. Business-as-usual: a review of environmental strategies
4. Sustainable business models
5. Climate emergency in the anthropocene era
6. The regenerative strategy
7. Regenerative strategy: facing the climate emergency
8. Concluding remarks.

Subject Areas: Business strategy [KJC]