Reasoning and Choice
Explorations in Political Psychology

A major new theoretical explanation of how ordinary people decide what to favour and what to oppose politically.

Paul M. Sniderman (Author), Richard A. Brody (Author), Phillip E. Tetlock (Author)

9780521407700, Cambridge University Press

Paperback, published 30 July 1993

324 pages, 43 b/w illus. 60 tables
22.9 x 15.2 x 1.8 cm, 0.45 kg

'In sum this is a didactically, theoretically and methodologically impressive report on an important research project, scrupulously conducted over a number of years by a powerful group of scholars with a wide range of skills. It is now required reading for all who work on voting behaviour and/or political attitudes.' Michael Laver, Political Studies

Drawing on a multitude of data sets and building on analyses carried out over more than a decade, this book offers a major new theoretical explanation of how ordinary citizens figure out what they favour and oppose politically. Reacting against the conventional wisdom, which stresses how little attention the general public pays to political issues and the lack of consistency in their opinions, the studies presented in this book redirect attention to the processes of reasoning that can be discerned when people are confronted with choices about political issues. These studies demonstrate that ordinary people are in fact capable of reasoning dependably about political issues by the use of judgmental heuristics, even if they have only a limited knowledge of politics and of specific issues.

List of tables and figures
Preface
1. Introduction: major themes
2. The role of heuristics in political reasoning: a theory sketch
3. Values under pressure: AIDS and civil liberties
4. The principle-policy puzzle: the paradox of American racial attitudes
5. Reasoning chains
6. The likability heuristic
7. Democratic values and mass publics
8. Ideological reasoning
9. Information and electoral choice
10. Stability and change in party identification: presidential to off-years
11. The American dilemma: the role of law as a persuasive symbol
12. Ideology and issue persuasibility: dynamics of racial policy attitudes
13. The new racism and the American ethos
14. Retrospect and prospect
Notes
Bibliography
Index

Subject Areas: Political science & theory [JPA]