Reaching the Interactive Customer
Integrated Services for the Digital World

Provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers.

Mai-lan Tomsen (Author), Ron Faith (Author)

9780521816700, Cambridge University Press

Paperback, published 31 March 2003

178 pages
22.8 x 15.2 x 1.4 cm, 0.253 kg

Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.

1. Information age in the home
2. The personalization of communication devices
Communication
3. New sound
4. New view
5. Monitoring the home
6. Balancing act
7. Road to a new market.

Subject Areas: Computer science [UY], Internet guides & online services [UDB], Legal aspects of IT [UBL], Ethical & social aspects of IT [UBJ]