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Re-Inventing the Book
Challenges from the Past for the Publishing Industry
A primer on changes in the publishing world and how to rediscover, redevelop, and reevaluate company strategies
Christina Banou (Author)
9780081012789, Elsevier Science
Paperback / softback, published 22 November 2016
163 pages
22.9 x 15.1 x 1.2 cm, 0.2 kg
Re-Inventing the Book: Challenges from the Past for the Publishing Industry chronicles the significant changes that have taken place in the publishing industry in the past few decades and how they have altered the publishing value chain and the structure of the industry itself. The book examines and discusses how most publishing values, aims, and strategies have been common since the Renaissance. It aims to provide a methodological framework, not only for the understanding, explanation, and interpretation of the current situation, but also for the development of new strategies. The book features an overview of the publishing industry as it appears today, showing innovative methods and trends, highlighting new opportunities created by information technologies, and identifying challenges. Values discussed include globalization, convergence, access to information, disintermediation, discoverability, innovation, reader engagement, co-creation, and aesthetics in publishing.
1. Introduction: The continuing revolution of Gutenberg 2. Reimagining the book: Aesthetics in publishing 3. Reengaging readers, rediscovering strategies 4. Re-discussing the publishing chain as information value chain-circle 5. Redefining publishing: Challenges from the past
Subject Areas: Information theory [GPF], Community & outreach services [GLMX], Library, archive & information management [GLC]
