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Qualitative Research Methods
Collecting Evidence, Crafting Analysis, Communicating Impact

“Sarah Tracy has crafted an arresting and energetic field guide for those undertaking qualitative work in a wide variety of research areas. Comprehensive and eclectic yet full of solid tips and engaging examples. A good read for the experienced qualitative researcher and a most practical and thoughtful one for the uninitiated.”
- John Van Maanen, Erwin H. Schell Professor of Organization Studies, MIT

“I can’t wait to teach qualitative methods again, just so I can use Sarah Tracy’s well-researched, readable, and comprehensive book. Rarely has a text so successfully connected personal experience with engaging and storied plotlines, practical advice, and conceptual and analytic development.    Perfect for demonstrating the value of all approaches, it’s a winner in every way. Those in Communication—all fields really—are in for a real treat!”
- Carolyn Ellis, University of South Florida

Sarah J. Tracy (Author)

9781405192033, Wiley

Hardback, published 7 December 2012

368 pages
25.4 x 19.9 x 2 cm, 0.885 kg

 “This book provides a detailed step-by-step explanation of qualitative data gathering, analysis, and writing, and provides the approach to evaluating qualitative quality. It is designed to provide enough methodological details to be helpful to graduate students and advanced scholars, and is a comprehensive resource for the theoretical undergrounds and practical conduct of methodology.”  (NeoPopRealism Journal, 1 August 2013)

Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology.

  • Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner
  • Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems
  • Written in an engaging style, with in-depth examples from the author’s own practice
  • Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy

Detailed contents viii

Preface: is this book for me? xiv

1 Developing contextual research that matters 1

2 Entering the conversation of qualitative research 20

3 Paradigmatic reflections and theoretical foundations 37

4 Fieldwork and fieldplay: Negotiating access and exploring the scene 64

5 Proposal writing: Explaining your research to institutional review boards, instructors, supervisory committees, and funding agencies 87

6 Field roles, fieldnotes, and field focus 105

7 Interview planning and design: Sampling, recruiting, and questioning 130

8 Interview practice: Embodied, mediated, and focus-group approaches 157

9 Data analysis basics: A pragmatic iterative approach 183

10 Advanced data analysis: The art and magic of interpretation 203

11 Qualitative quality: Creating a credible, ethical, significant study 227

12 Writing Part 1: The nuts and bolts of qualitative tales 251

13 Writing Part 2: Drafting, polishing, and publishing 273

14 Qualitative methodology matters: Exiting and communicating impact 296

Appendix A Fieldnote 315

Appendix B Focus group guide 317

Appendix C Interview transcription excerpts 321

References 325

Index 341

Subject Areas: Sociology & anthropology [JH]
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