Public Relations

Purborini Budiman (Author)

9781779562890

Paperback / softback, published 30 June 2026

210 pages
25.4 x 20.3 x 1.5 cm, 0.666 kg

This book introduces the principles and practices of public relations. Topics include media relations, crisis communication, branding, and digital PR. The book emphasizes the strategic role of public relations in managing organizational reputation and stakeholder relationships. Case studies and practical examples illustrate the application of PR concepts in various contexts. Suitable for students and professionals, it provides a solid foundation for effective public relations practice.