Public Influence
A Guide to Op-Ed Writing and Social Media Engagement

Mira Sucharov (Author)

9781487587468

Hardback, published 4 January 2019

232 pages
23.1 x 15.7 x 2 cm, 0.46 kg

How can twenty-first-century scholars and other experts engage with wider audiences beyond their peers? In Public Influence, Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Enlivened with discussions of an array of hot-button issues and sharp analysis of the delicate dynamics of social media, this book is essential reading for anyone who wants to harness the opportunities of public engagement in this vital digital age.

1. Introduction
2. Saying What You Want to the Right Audience
3. Developing Ideas and Pitching an Op-Ed
4. Writing an Effective Op-Ed and Managing the Ensuing Conversation
5. Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets
6. Striking an Effective Online Voice
7. Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience
8. What You Need to Know about Political Labels
9. Sharpening Your Public Engagement
10. Dealing with Social Media Blowback
11. Navigating Personal Relationships through Political Debate
12. Conclusion