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Psychology of Financial Planning

Brad Klontz (Author), Charles R. Chaffin (Author), Ted Klontz (Author)

9781394383313, Wiley

Hardback, published 13 April 2026

304 pages
23.1 x 16.3 x 2.8 cm, 0.499 kg

Understand client behavior and apply financial psychology in real-world planning

Now in its Second Edition, Psychology of Financial Planning: The Practitioner's Guide to Money and Behavior remains the definitive resource for understanding the psychological dynamics that influence financial decision-making. Authored by three leading experts in financial psychology, this updated volume aligns with the CFP Board's expanded learning objectives and provides actionable tools for integrating behavioral insights into everyday practice.

This edition delivers expanded coverage of multicultural competence, ethical considerations, and client assessment methods. Readers gain practical insights into behavioral finance, money conflict resolution, communication strategies, and crisis management. The book addresses client and planner attitudes, values, and biases while providing principles of counseling that help build deeper, more effective client relationships.

Readers will also find:

  • Updated content aligned with the CFP Board's expanded psychology learning objectives for certification and continuing education requirements
  • Practical frameworks for identifying and addressing money scripts, financial behaviors, and the psychological barriers that undermine client outcomes
  • Effective communication strategies and counseling principles designed to help planners navigate difficult conversations and build lasting trust
  • Tools for managing crisis events with severe financial and emotional consequences, including divorce, job loss, and sudden wealth
  • Guidance on multicultural competence and ethical considerations essential for serving diverse client populations with sensitivity and professionalism

Psychology of Financial Planning is essential reading for financial planners, wealth advisors, and educators seeking to understand how psychology shapes money decisions. Whether preparing for CFP certification or enhancing client relationships, this book provides the behavioral insights needed to deliver more effective, emotionally intelligent financial advice.

About the Authors xv

Introduction 1
The Imperfect Human 2
Our Value as Financial Planners 3
How to Use This Book 4

PART I The Psychology of Money 7
CHAPTER 1 Financial Instincts: Why We Are Bad with Money 9
CHAPTER 2 Behavioral Finance: Understanding Cognitive Biases and Heuristics and What to Do About Them 25
CHAPTER 3 The Environment 49

PART II Understanding a Client's Financial Psychology 57
CHAPTER 4 Financial Flashpoints: Exploring a Client's Financial Background 59
CHAPTER 5 Money Beliefs 73
CHAPTER 6 Financial Behaviors and Outcomes 83

PART III Principles of Counseling, Psychology, and Communication 95
CHAPTER 7 Sources of Money Conflict 97
CHAPTER 8 The Principles of Effective Communication 111
CHAPTER 9 Solution-Focused Techniques in Financial Planning 125
CHAPTER 10 Cognitive Behavioral Approaches in Financial Planning 133
CHAPTER 11 Positive Psychology in Financial Planning 143
CHAPTER 12 Working with Couples and Families: A Systems Perspective 153

PART IV Client and Planner Attitudes, Values, and Biases 165
CHAPTER 13 Multicultural Competence in Financial Planning: Understanding Your Client's Cultural Identity 167
CHAPTER 14 Financial Risk Tolerance 181
CHAPTER 15 Client-Preferred Learning Style: Capturing Attention and Deepening Engagement 191
CHAPTER 16 Client Values and Goals 201

PART V Integrating Financial Psychology into Financial Planning 213
CHAPTER 17 Getting the Client to Take Action: Motivational Interviewing in Financial Planning 215
CHAPTER 18 Helping a Client in Crisis 231

PART VI The Future of Financial Planning and Financial Psychology 241
CHAPTER 19 The Role of the Financial Planner: Ethical Considerations in the Psychology of Financial Planning 243
CHAPTER 20 Artificial Intelligence and the Psychology of Financial Planning 249
CHAPTER 21 The Financial Planner of the Future 257

References 263
Index 281

Subject Areas: Finance & accounting [KF]

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