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Professional Blogging For Dummies

Susan J. Getgood (Author)

9780470601792, Wiley

Paperback / softback, published 23 July 2010

384 pages, Screen captures: 125 B&W, 0 Color
23.4 x 18.8 x 2.3 cm, 0.499 kg

Take your hobby to the next level and turn your blog into real income

Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career.

Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business.

  • Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests
  • Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore
  • Suggests creative ways to keep your blog fresh, unique, and interesting
  • Provides tips for monitoring and measuring your success

Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!

Foreword xix

Introduction 1

Part I: Getting Started with the Business of Blogging 7

Chapter 1: Examining Blogging at the Professional Level 9

Chapter 2: Finding Your Niche in the Blogosphere 33

Chapter 3: Protecting Your Blog with Appropriate Business Policies and Practices 55

Part II: Making Money with Your Blog 79

Chapter 4: Monetizing Your Blog Strategy 81

Chapter 5: Selling Products or Services on Your Blog 97

Chapter 6: Making Money from Advertising 117

Chapter 7: Getting Paid for Your Words 151

Part III: Building Your Blog, Step by Step 169

Chapter 8: Choosing Your Blog Name, Platform, and Web Hosting 171

Chapter 9: Designing Your Blog 189

Chapter 10: Developing Your Blog Content 211

Part IV: Maximizing Your Blog’s Success 237

Chapter 11: Getting the Word Out about Your Blog 239

Chapter 12: Responding When Companies Come Calling 267

Chapter 13: Monitoring and Measuring: Why They Matter 283

Chapter 14: Keeping Your Blog Fresh 303

Part V: The Part of Tens 317

Chapter 15: Ten Common Mistakes and How to Avoid Them 319

Chapter 16: Ten (Or More) Blogs You Can Learn from Simply by Reading 327

Chapter 17: Ten Tips for Jump-Starting Your Creativity 335

Index 343

Subject Areas: Computer science [UY]
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