Product Innovation
Leading Change through Integrated Product Development

Covers product innovation from an Integrated Product Development (IPD) perspective, using leading edge methods and techniques.

David L. Rainey (Author)

9780521066013, Cambridge University Press

Paperback / softback, published 19 June 2008

640 pages, 81 tables
22.9 x 15.2 x 3.4 cm, 1.01 kg

Review of the hardback: '… recommended as a textbook at postgraduate studies within the MBA programme.' Management

Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking.

Preface
Part I. Product Innovation, Strategic Logic, & the New Product Development Process: 1. Introduction to product innovation and new product development
2. Strategic logic of product innovation
3. New product development process and organizational aspects
Part II. Establishing the Foundation: the Conceptual Level: 4. Identifying new produce opportunities: idea generation (phase 1)
5. Concept development and selection (phase 2)
6. New product development program definition (phase 3)
7. Product/market considerations, integrated product design and product architecture
8. Marketing strategies and methods: conceptualizing and designing the new product marketing campaign
9. Production strategies and methods: operational and manufacturing implications
10. Financial applications and implications
11. Design and development (phase 4)
12. Validation phase (phase 5)
13. Pre-commercialization (phase 6) and launch
14. Concluding remarks and insights about product innovation in the 21st century
Glossary
References.

Subject Areas: Engineering: general [TBC], Business & management [KJ], Product design [AKP]