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Presentation Secrets
Do What You Never Thought Possible with Your Presentations
Alexei Kapterev (Author)
9781118034965, Wiley
Paperback / softback, published 30 September 2011
304 pages
22.6 x 20.3 x 1.9 cm, 0.748 kg
"A very likable book. It's lavishly illustrated with colour images explaining the art of giving speeches and presentations." (The Speech Writers Guild, January 2012)
Plan, create, and deliver amazing presentations! Alexei Kapterev's online presentation on presentations has seen more than one million views, all with no advertising or promotion. Building on this hit, he now brings us Presentation Secrets outlining his successful tactics for planning, producing, and presenting memorable and unique presentations. The author shares his insight, wisdom, and advice with impressive clarity and detail, covering the three main components required to a presentation: storyline design, slide design, and delivery. Presentation Secrets lets you get to work immediately, fully prepared, armed with confidence, and ready to inspire. Also featuring real-world examples of presentations from the worlds of business, science, and politics, such as Steve Jobs, Hans Rosling, and Al Gore, this unique book delivers tried and tested secrets and inside tips for making a sensational presentation!
Read This First xiii Chapter 1 3 What Is Presentation? 1 What Are Presentations? 2 Story 4 Slides 7 Delivery 13 The Three Principles of Presenting 14 Summary 22 Part I 3 Story 23 Chapter 2 3 The Story’s Focus 25 Not All Stories Are Created Equal 26 Focusing on One Idea 26 Setting the Goal 27 The Customer Isn’t Always Right 35 Gathering the Material 39 Inventing the Truth 47 Can You Sell Without Lying? 47 Summary 48 Chapter 3 3 The Story’s Contrast 51 Problems and Solutions 52 Hero and Villain 63 Summary 73 Chapter 4 3 The Story’s Unity 75 Making Your Story Unified 76 Case Study: The Story of Tomato Sauce 80 The Problem of Balance 82 Case Study: A Company Introduction 99 Summary 101 Part I I 3 Slides 103 Chapter 5 3 The Slides’ Focus 105 Producing Your Slides 106 Zen and Vajrayana 107 Designing Zen Slides 113 Summary 131 Chapter 6 3 The Slides’ Contrast 133 Energizing Lifeless Diagrams 134 Using Comparisons 136 Data Visualization 144 Lies, Damned Lies, and Statistics 155 A Word on Animation 159 Where to Go Next?—Visualization Resources 161 Summary 162 Chapter 7 3 The Slides’ Unity 163 Avoiding Ugly Slides 164 Slide Design for Non-Designers 165 Working with Pictures 188 United World in a Slide Deck 191 Summary 195 Part I I I 3 Delivery 197 Chapter 8 3 Focus in Delivery 199 What Should You Focus on During Delivery? 200 Clarity 202 Pace 205 Voice 207 Engaging with Your Audience 208 Making Eye Contact 212 Addressing Any Questions 218 Using Humor (or Not?) 218 Summary 220 Chapter 9 3 Contrast in Delivery 221 The Opposite of Monotony 222 Being Perfect Versus Being Passionate 223 Don’t Avoid Confrontation 226 Learning from Other People 232 Summary 241 Chapter 10 3 Unity in Delivery 243 Going with the Flow 244 The Pros and Cons of Improvisation 247 Relaxing Control 251 Summary 263 Chapter 11 3 Where to Go Next 265 Presentation Checklist 266 Taking Further Steps 269 General Presentation Resources 269 Storytelling Resources 270 Slide Resources 273 Delivery Resources 275 Presentations Transform 277 Index 279
Subject Areas: Business applications [UF]
