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Positive Sum
How Zero-sum Thinking Broke Capitalism - and How We Can Fix It

Roy Swan (Author)

9781394436729, Wiley

Hardback, published 6 July 2026

288 pages
23.6 x 14.7 x 3 cm, 0.499 kg

A practical framework for building inclusive prosperity through positive-sum economics

Zero-sum thinking has cost the American economy an estimated $50 trillion over the last 30 years. The forthcoming book, Positive Sum: How Zero-sum Thinking Broke Capitalism ― and How We Can Fix It from the Ford Foundation’s director of Mission Investments, Roy Swan, reveals why this primitive instinct continues to cost businesses $600 billion annually, and offers a practical roadmap for recognizing the economic power of fairness to create broadly shared prosperity.

Through Positive Sum Swan questions the outdated economic theory that for someone to win, someone else must lose. The book presents concrete investment strategies that have delivered proven 28% returns, while advancing inclusive growth.

Readers will also find:

  • Evidence showing how zero-sum assumptions undermine both corporate profits and national prosperity, backed by rigorous economic analysis
  • Practical implementation strategies for impact investing that align financial returns with social outcomes across global markets
  • Real-world case studies from the Ford Foundation's Mission Investments program demonstrating market-rate returns alongside measurable impact
  • A distinctly American framework for stakeholder capitalism that resonates across political divides while remaining globally applicable
  • Actionable guidance for business leaders seeking sustainable models that create value for shareholders, employees, and communities simultaneously


Positive Sum
offers essential reading for business leaders seeking sustainable economic models, investors looking to connect values with returns, policymakers addressing inequality, and anyone concerned about building an economy where prosperity is broadly shared rather than narrowly concentrated.

 

FOREWORD xiii
By Pete Stavros and Darren Walker

INTRODUCTION xvii
What Breaking My Neck Taught Me About Capitalism

CHAPTER ONE LEWIS POWELL'S DANGEROUS BRILLIANCE 1
How One Man Built Zero-Sum Thinking into US Society

CHAPTER TWO THE UNSUNG WISDOM OF ADAM SMITH AND MILTON FRIEDMAN 25
Listening to What Two Economic Geniuses Actually Had to Say

CHAPTER THREE PIN THE TAIL ON THE ECONOMY 47
Four Brilliant Minds Share an Imaginary Dinner

CHAPTER FOUR WELCOME TO STAKEHOLDER CAPITALISM 57
Doing Well by Doing Good

CHAPTER FIVE CHARTING A PATH TO GOOD MATH 69
The Church of England's Righteous Road to Positive Sum

CHAPTER SIX THE MIRACULOUS POWER OF POSITIVE SUM 89
How Philanthropies Can Remake Capitalism

CHAPTER SEVEN HOW TO CONQUER ROADBLOCKS AND CONVINCE THE SKEPTICS 111
Strategies for Finding Your Way to Positive Sum

CHAPTER EIGHT POSITIVE-SUM HEROES 133
Learning How to Move Forward

CHAPTER NINE BUILDING PATRIOTIC CAPITALISM 145
The $9.6 Trillion Secret

CONCLUSION 171
Looking Ahead: The End of Economic Blindness

GLOSSARY OF TERMS, CONCEPTS, AND KEY FIGURES 189

ROY'S RECOMMENDED READING LIST 203
47 Essential Books for Positive Sum Thinking

ACKNOWLEDGMENTS 209
NOTES 213
INDEX 247

Subject Areas: Economics [KC]

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