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Pop City
Korean Popular Culture and the Selling of Place
Youjeong Oh (Author)
9781501730719
Hardback, published 15 December 2018
252 pages, 4 b&w halftones - 4 Halftones, black and white
22.9 x 15.2 x 2.4 cm, 0.907 kg
Pop City is a uniquely valuable text for celebrity and fan studies researchers... it distinguishes itself from mainstream scholarship on K-pop and the Korean Wave... Oh paints a compelling picture of the uneasy yet instrumental relationship of Korean popular culture to the municipalities—large and small—that gamble resources and political capital.
Pop City examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture–featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture. By analyzing the process of culture-featured place marketing, Pop City shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities. Oh demonstrates how the speculative, image-based, and consumer-exploitive nature of popular culture shapes the commodification of urban space and ultimately argues that pop culture–mediated place promotion entails the domination of urban space by capital in more sophisticated and fetishized ways.
Acknowledgments
Introduction
PART I. THE SPECULATIVE PRODUCTION OF DRAMAS AND DRAMA SITES
1. Speculative Producers: The Production of Korean Drama
2. Spectacular Places: Drama-Filming Sites
PART II. THE AFFECTIVE CONSUMPTION OF K-POP IDOLS AND PLACES
3. Image Producers: The (Re)Production of K-Pop Idols
4. K-Star Road: Making Gangnam into a K-Pop–Filled Place
5. Cosme Road: K-Beauty and the Globalization of Myeong-dong
Conclusion
Notes
Reference List
Index