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    Politicking Online
    The Transformation of Election Campaign Communications

    Costas Panagopoulos (Edited by), Costas Panagopoulos (Contributions by), James Druckman (Contributions by), Martin Kifer (Contributions by), Michael Parkin (Contributions by), Kevin Pirch (Contributions by), Vassia Gueorguieva (Contributions by), Allison Slotnick (Contributions by), Sandra Suârez (Contributions by), Steffen Albrecht (Contributions by), Maren Lnbcke (Contributions by), Rasco Hartig-Perschke (Contributions by), Michael Cornfield (Contributions by), Kate Kaye (Contributions by), Allison Dale (Contributions by), Aaron Strauss (Contributions by), David Nickerson (Contributions by), Daniel Bergan (Contributions by), Hun Park (Contributions by), James Perry (Contributions by), Chapman Rackaway (Contributions by), Girish Gulati (Contributions by), Christine Williams (Contributions by)

    9780813544885

    Hardback, published 1 May 2009

    312 pages
    22.9 x 15.2 x 2.5 cm, 0.567 kg

    "A very valuable addition to the literature on political campaigns and communications, serving an important role in addressing the intersection of technology and human behavior."
    - Paul M.A. Baker (Center for Advanced Communications Policy, Georgia Institute of Technology)
    "Politicking Online is a comprehensive, thoughtful, and idea-provoking survey of the current state of political communication on the Internet and other new media venues...A useful reference for the scholar and student as well as a very informative read for citizens in our rapidly evolving e-democracy."
    - David D. Perlmutter (School of Journalism & Mass Communications, University of Kansas)
    "Panagopoulos has assembled 16 original studies that explore how some of the political campaigns of 2008 adapted to and used the Internet as a tool to inform, target, and mobilize volunteers, contributors, and voters. The most innovative aspects of this anthology are the four essays that discuss how blogs and social networking sites were utilized in campaigns. Overall, this innovative text provides a solid foundation for understanding how new technology is influencing political campaigns. Highly recommended."
    (Choice)
    "These contributions help us better understand the many different ways the web is leaving its mark on politics. Politicking Online is recommended reading for scholars and students of American politics, electorial campaigns and political communication, and a valuable addition to existing scholarship on the Web and politics. The findings should be thought-provoking and raise new questions as we conduct democacy during an ongoing technological revolution."
    (American Review of Politics)

    Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.

    While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

    Preface and Acknowledgments
    Technology and the Modern Political Campaign

    Part I: Candidate Websites
    The Technological Development of Candidate Websites
    Closing Gaps, Moving Hurdles
    Trickle-Down Technology?
    Do Campaign Websites Really Matter in Electoral Civic Engagement?

    Part II: Technology and Voter Mobilization
    Clicking for Cash
    The Impact of Email Campaigns on Voter Mobilization
    Mobilizing the Mobiles
    Online Political Advertising

    Part III: International Perspectives
    "
    Under Construction"

    Mobile Democracy

    Part IV: The Latest Developments
    Bloggers at the Gates
    Voters, MySpace, and YouTube
    "
    Friend"
    the President
    The Political Impact of Facebook

    Conclusion
    Notes on contributors
    Index

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