Political Communication and Mobilisation
The Hindi Media in India

This book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation.

Taberez Ahmed Neyazi (Author)

9781108416139, Cambridge University Press

Hardback, published 9 March 2018

246 pages
24 x 15.9 x 2 cm, 0.5 kg

'… offers a fascinating account of theoretical and empirical perspectives on political communication in India, especially with reference to the Hindi media.' Ram Awtar Yadav, Journalism & Mass Communication Quarterly

This book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation with evidence from the countryside and the cities. Accessed by more than forty percent of the public, it continues to play an important role in building political awareness and mobilising public opinion. Instead of viewing the media as a singular entity, this book highlights its diversity and complexity to understand the changing dynamics of political communication that is shaped by the interactions between the news media, political parties and the public, and how various media forms are being used in a rapidly transforming environment. The book offers insights into how print, television, and digital media work together with, rather than in isolation from, each another to grasp the complexities of the emerging hybrid media environment and the future of mobilisation.

List of figures, tables and maps
Preface
Acknowledgements
1. Introduction: political communication and mobilisation in India
2. Under colonial rule: mobilisation in the Hindi and English press
3. Media and mobilisation in independent India
4. Localisation, grassroots mobilisation and Hindi news media
5. Political economy of the Hindi press
6. The hybrid media system, anti-corruption movement and political mobilisation
7. Agenda-setting and mobilisation in a hybrid media environment
8. Conclusion: politics, power and mobilisation in digital India
Bibliography
Index.

Subject Areas: Politics & government [JP], Sociology [JHB], Media studies [JFD]