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    Point of Sale
    Analyzing Media Retail

    Daniel Herbert (Edited by), Derek Johnson (Edited by), Daniel Herbert (Contributions by), Derek Johnson (Contributions by), Emily West (Contributions by), Greg Steirer (Contributions by), Heikki Tyni (Contributions by), Olli Sotamaa (Contributions by), Elizabeth Affuso (Contributions by), Avi Santo (Contributions by), Ethan Tussey (Contributions by), Meredith A. Bak (Contributions by), Courtney Brannon Donoghue (Contributions by), Tim J. Anderson (Contributions by), Lynn Comella (Contributions by), Benjamin Woo (Contributions by), Nasreen Rajani (Contributions by), Erin Hanna (Contributions by), Evan Elkins (Contributions by), Marc Steinberg (Contributions by)

    9780813595528

    Paperback / softback, published 13 December 2019

    300 pages, 16 b&w images, 1graph
    22.9 x 15.2 x 2.3 cm, 0.397 kg

    "Herbert, Johnson, and their authors valuably expand our understanding of media retail-a largely overlooked node of media circulation. The book offers an excellent range of cases, themes, and issues that both ground these processes historically and address adjustments introduced by digital distribution."
    - Amanda Lotz (author of We Now Disrupt This Broadcast)
    "Attention media shoppers! Do not miss this truly original, eloquent argument for retail as an enduring, vital, and complex cultural space in entertainment’s digital age."   
     
    - Jennifer Holt (author of Empires of Entertainment)
    "A valuable resource. Recommended."
    (Choice)
    "[A] signal and important contribution to Media Studies...Herbert and Johnson, and their contributors, have done great service to our understanding on how to link media consumption with Retail Studies."
    (Television and New Media)

    Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture.  It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries.  The book reveals why retail matters as a site of transactional significance to industries as well as a crucial locus of meaning and interactional participation for consumers. In addition to examining how industries connect books, DVDs, video games, lifestyle products, toys, and more to consumers, it also interrogates the changes in media circulation driven by the collision of digital platforms with existing retail institutions.  By grappling with the contexts in which we buy media, Point of Sale uncovers the underlying tensions that define the contemporary culture industries. 
     

    Contents
    Introduction: Media Studies in the Retail Apocalypse
    Derek Johnson and Daniel Herbert
                Part I: Retail and New Media Technologies
    Chapter 1: Industrial Crossroads or Cross Purposes? Circuit City, DIVX, and the History of Multi-functional Media Retailers
    Daniel Herbert
    Chapter 2: Amazon, Bookseller: Disruption and Continuity in Digital Capitalism
    Emily West
    Chapter 3: The First Sale Doctrine and U.S. Media Retail
    Gregory Steirer                                                                                              
    Chapter 4: Game Retail and Crowdfunding
    Heikki Tyni and Olli Sotamaa
    Chapter 5: The App Store: Female Consumers, Shopping, and Digital Culture
    Elizabeth Affuso
                Part II: Media and the Politics of Constructing Retail Space
    Chapter 6: Shelf Flow: Spatial Logics, Product Categorizations, and Media Brands at Retail
    Avi Santo
    Chapter 7: Get Your Cape On: Target’
    s Invitation to the DC Universe
    Ethan Tussey and Meredith Bak
    Chapter 8: Shop, Makeover, Love: Transformative Paratexts and Aspirational Fandom for Female-Driven Franchises
    Courtney Brannon Donoghue
    Chapter 9: Female Treble: Gender, Record Retail, and a Play for Space
    Tim J. Anderson
    Chapter 10: “
    It’
    s Not Just Commerce, It’
    s Community”
    : Erotic Media and the Feminist Sex-Toy Store Revolution
    Lynn Comella
                Part III: Practices and Participation in Media Retail Communities
    Chapter 11: Comic Book Stores as Sites of Struggle
    Benjamin Woo and Nasreen Rajani
    Chapter 12: From Dealer’
    s Room to Exhibit Hall: Comic Retailing and the San Diego Comic-Con
    Erin Hanna
    Chapter 13: The Changing Scales of Diasporic Media Retail
    Evan Elkins
    Chapter 14: Delivering Media: The Convenience Store as Media Mix Hub
    Marc Steinberg
    Chapter 15: Retail Wizardry: Constructing Media Fantasies from the Point of Sale
    Derek Johnson
     
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