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Place-making and Policies for Competitive Cities
This is a truly outstanding book by leading scholars in urban studies that provides an original and thought-provoking view on creative knowledge cities. Its orientation on urban policy is creative and innovative, as it accounts for context-specific histories of multi-layered cities. Ron Boschma, CIRCLE (Centre for Innovation, Research and Competence in the Learning Economy), Lund University, Sweden; and URU (Urban and Regional research centre Utrecht), Utrecht University, the Netherlands Place-making and Policies for Competitive Cities offers critical insights into the many perplexing institutional and political tasks that cities must assume as they pursue the vital search for creativity and competitiveness in the context of ever-intensifying globalization. “…a refreshing, effective and surprisingly simple alternative that just works!” “Jay rewrites the sales and marketing playbook for the consulting and coaching industry!” “This is a new mindset, one which is totally compatible with my concept of becoming a profitable consultant. Get a copy of this book today.” “I wholeheartedly recommend this book to any professional consultant engaged in business development. In other words, all of us!” “About time someone stepped up and took on the conventional way consultants have been taught to grow and sell and turned that on its head." “If you’re looking for ways to grow your practice, stop searching – this book is the answer!” “If you want more clients and more time to do what you love, study this book and put Jay's methods to use." "The Profitable Consultant provides a system, a methodology to get more business and faster – if you are a consultant/coach.”
—Allen J. Scott, Distinguished Research Professor, Department of Geography and Department of Public Policy, University of California Los Angeles
—Anthony Robbins, entrepreneur, bestselling author and Peak Performance Strategist
—Marshall Goldsmith, New York Times and million copy best-selling author of MOJO and What Got You Here Won’t Get You There
—Jim Cathcart bestselling author and member of the NSA Speaker’s Hall of Fame
—Dr. Tony Alessandra, bestselling author of Collaborative Selling and The Platinum Rule for Sales Mastery
—Philip McKernan, international bestselling author, speaker and President at Philip McKernan Inc.
—Greg Habstritt, Founder and President, SimpleWealth Inc.
—Noah St. John, bestselling author of The Secret Code of Success
—Mike Koenigs, Founder/CEO Traffic Geyser
Sako Musterd (Edited by), S Musterd (Author), Zoltán Kovács (Edited by)
9780470675038, Wiley
Hardback, published 26 April 2013
368 pages
25.2 x 17.8 x 2.2 cm, 0.862 kg
Urban policy makers are increasingly striving to strengthen the economic competitiveness of their cities. Currently, they do that mainly in the field of the creative knowledge economy - arts, media, entertainment, creative business services, architecture, publishing, design; and ICT, R&D, finance, and law. This book is about the policies that help to realise such objectives: policies driven by classic location theory, cluster policies, ‘creative class’ policies aimed at attracting talent, as well as policies that connect to pathways, place and personal networks. The experiences and policy strategies of 13 city-regions across Europe have been investigated: Amsterdam, Barcelona, Birmingham, Budapest, Dublin, Helsinki, Leipzig, Milan, Munich, Poznan, Riga, Sofia and Toulouse. All have different histories and roles: capital cities and secondary cities; cities with different economies and industries; port-based cities and land-locked cities. And all 13 have different cultural, political and welfare state traditions. Through this wide set of contexts, Place-making and Policies for Competitive Citiescontributes to the debate about the development of creative knowledge cities, their economic growth and competitiveness and advocates the development of context-sensitive tailored approaches. Chapter authors from the 13 European cities rigorously evaluate, reformulate and test assumptions behind old and new policies. This solidly-grounded and policy-focused study on the urban policy of place-making highlights practices for different contexts in managing knowledge-intensive cities and, by drawing on the varied experiences from across Europe, it establishes the state-of-the-art for both academic and policy debates in a fast-moving field.
Contributors xi Foreword by Professor Allen J. Scott, University of California – Los Angeles xv Preface xvii PART I INTRODUCTION 1 1 Policies and Place-making for Competitive Cities 3 Policy progress 3 Economic sectors 7 Questions and approaches 8 References 10 2 Prevailing Policies versus New Tailored Policies 11 Introduction 11 Infrastructure, communication, tax and cluster policies 14 Creative class debates and policy hypes related to technology, tolerance and talent (3Ts) 16 New tailored policies linked to pathways, place and personal networks (3Ps) 18 Three parts 19 References 22 PART II PATHWAYS 25 3 Policies Built upon Pathways 27 Pathways and urban development 27 Capitalising on layers of development 30 Power centres with sustained positions 31 Post-socialist policies and the struggle with the past 32 References 33 4 Policies towards Multi-Layered Cities and Cluster Development 35 Introduction 35 Multi-layered cities 37 Path dependence of cluster development and the role of policies 39 Multi-layered cities in Western Europe and in Eastern and Central Europe 43 Conclusions 54 References 55 5 Capitalising on Position: Policies for Competitive Capital and non-Capital Cities 59 Introduction 60 The function of capital versus non-capital cities 61 Selected capital and non-capital cities in the ACRE study 63 Capital cities: development pathways and policies 64 Development pathways of non-capital cities 67 Policies for competitive non-capital cities 69 Conclusions 72 References 74 6 Addressing the Legacy of Post-Socialist Cities in East Central Europe 77 Introduction 78 Key features of post-socialist cities affecting urban policies 79 The role and structure of the creative and knowledge-intensive sectors 81 Challenges and policy responses 84 Policy recommendations 90 Concluding remarks 92 References 93 PART III PLACE 95 7 The Importance of Places and Place Branding 97 Introduction 97 Sense of place and placelessness 98 Place-making, place marketing and place branding 100 Shifting focus of place-making in competitive cities 101 References 103 8 Policies towards Place Attraction and Policies for Place Retention 105 Introduction: place-making and the creative knowledge economy 106 The evolution of ‘place-making’ 107 Developing policies oriented towards the retention of creative and knowledge workers 114 Policy reorientation: a focus on place retention 115 Conclusion: place-making policy formation 122 References 123 9 Urban Regeneration and Housing as Potential Tools for Enhancing the Creative Economy 127 Introduction 128 Links between urban regeneration and the creative economy 129 Housing for everyone and housing for creative people 132 How can regeneration and housing support the creative economy? 135 Conclusions 144 References 145 10 Successes and Failures in City Branding Policies 149 Introduction 149 Theories on place branding: the role played by cultural and creative industries 152 Some empirical evidence 154 Conclusions: evaluating city branding processes 166 Acknowledgements 169 References 169 11 Policies for Small and Large Cities 173 Introduction 173 City size and the creative knowledge economy 174 Does size influence the decisions of skilled employees in the creative and knowledge economy? 178 City size, governance and policy-making 183 Conclusion: different dimensions, different challenges 186 References 189 12 Creative Knowledge Strategies for Polycentric City-Regions 191 Introduction 191 The city-region concept 193 From mono- to polycentric city-regions 195 Geographies of creative knowledge companies 197 Geographies of creative knowledge workers 200 Towards competitive creative knowledge regions? Examples of city-regional collaboration 202 Conclusions and policy implications: the added value of city-regional collaboration 205 References 206 PART IV PERSONAL NETWORKS 209 13 Personal Networks 211 The personal touch 211 From networks of firms to networks of people: the role of personal networks in the creative knowledge economy 212 Possible policy interventions focusing on personal networks 215 References 218 14 Networks and Mobility: the Policy Context 219 Introduction 219 The importance of personal trajectories and personal networks 222 Cultural and institutional constraints on mobility 227 Challenges for policy-makers 229 Conclusions 235 References 236 15 Internationalisation and Policies towards Transnational Migration 239 Transnational migration of the highly skilled 239 Transnational migration of highly skilled professionals 241 Identifying and monitoring target groups for effective policies 243 Developing effective measures for highly skilled migrants – good practices 255 Conclusions 258 References 259 16 Policies Aimed at Strengthening Ties between Universities and Cities 263 Introduction 263 The changing nature of university–city relations 265 From university in, to the university of or for, the city: tensions and dilemmas in university–city relations 266 The university as an enabler of the creative economy 274 Case studies 277 Challenges and bottlenecks surrounding university–city relations 282 Conclusions 284 Acknowledgements 286 References 286 17 Governance of Creative Industries: the Role of Social and Professional Networks 293 Introduction 293 The creative industries: definitions and characteristics 295 Important strands of policies 297 Governance of the creative industries 299 Networks in the creative industries: theoretical approaches and empirical findings 302 Examples of promoting networks in the creative industries 304 Conclusions and suggestions 308 References 309 PART V CONCLUSIONS 313 18 Tailored – Context-Sensitive – Urban Policies for Creative Knowledge Cities 315 Three building blocks for new urban economic policies 315 New urban policies put in context: ‘PPP-CC-T’ 318 Building on the past? 319 Tailored policies to create smart places 321 Policies building on personal networks 323 Conclusions 325 References 326 Index 329
Sako Musterd and Zoltán Kovács
Sako Musterd and Zoltán Kovács
Sako Musterd and Zoltán Kovács
Tamás Egedy, Anne von Streit and Marco Bontje
Julie Brown, Declan Redmond and Marc Pradel i Miquel
Tadeusz Stryjakiewicz, Olga Gritsai, Evgenii Dainov and Tamás Egedy
Zoltán Kovács and Sako Musterd
Philip Lawton, Micha³ Mêczyñski and Austin Barber
Tamás Egedy, Declan Redmond and Kornelia Ehrlich
Montserrat Pareja-Eastaway, Caroline Chapain and Silvia Mugnano
Marc Pradel i Miquel, Anders Paalzow and Hélène Martin-Brelot
Marco Bontje and Kaisa Kepsu
Zoltán Kovács and Sako Musterd
Olga Gritsai, Michel Grossetti and Denis Eckert
Heike Pethe and Sabine Hafner
Krzysztof Stachowiak, Rómulo Pinheiro, Carla Sedini and Mari Vaattovaara
Anne von Streit and Bastian Lange
Sako Musterd and Zoltán Kovács
Subject Areas: Architecture [AM]
