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Origination
The Geographies of Brands and Branding

'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.'
— Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA

'The symbolic landscape of late capitalism is cluttered with brands, but this is hardly a featureless, flat earth marked only by free-floating, rootless signs. In Origination, Andy Pike provides the first systematic exploration of the geographies of brands and branding — many of which, of course, are hidden in plain sight — combining creative theorization with compelling case studies. An original!'
— Jamie Peck, Professor of Geography, University of British Columbia, Canada

 

Andy Pike (Author)

9781118556405, Wiley

Paperback / softback, published 12 May 2015

256 pages
22.9 x 15.2 x 1.3 cm, 0.327 kg

“Overall, Origination presents a promising conceptual and research framework capable of revealing the multiple facets of brand geographies.”  (Consumption Markets & Culture, 1 December 2015)

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

  • Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding
  • Challenges current interpretations of brands as vehicles of homogenization in globalization
  • Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding
  • Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands
  • Forges strong new connections between political and cultural economy approaches within geography
  • Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places

Series Editors’ Preface viii

Acknowledgements ix

Permissions x

List of Tables xi

List of Figures xii

1 Introduction 1

2 The Geographies of Brands and Branding 23

3 Origination 59

4 ‘Local’ Origination … Newcastle Brown Ale 88

5 ‘National’ Origination … Burberry 112

6 ‘Global’ Origination … Apple 139

7 Territorial Development 171

8 Conclusions 194

References 207

Index 224

Subject Areas: Geography [RG]
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