Orchestrating Success
Improve Control of the Business with Sales & Operations Planning

Richard C. Ling (Author), Walter E. Goddard (Author)

9780471132271, Wiley

Hardback, published 5 June 1992

176 pages
23.5 x 16 x 1.7 cm, 0.381 kg

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

Working in Concert.

Synchronizing with the Marketplace.

Conducting the Process.

Establishing Responsibilities.

Preparing the Data.

Operating the Process.

Implementing the Process.

Appendices.

Index.

Subject Areas: Business & management [KJ]