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Opening Doors
Pathways to Diverse Donors

"Diana Newman is to be commended for forthrightly addressing the heretofore largely taboo issue of race and culture in fund development and providing a variety of relevant examples that nonprofit organizations can learn from."
— from the Foreword by Emmett D. Carson, president and CEO, The Minneapolis Foundation

"This book not only helps us understand how culture impacts philanthropic giving but also outlines what fundraisers can do to develop support from different populations. Most important of all, however, the author makes the case for commitment of leadership if the organization's efforts to be inclusive are to have integrity."
— Eugene R. Tempel, executive director, The Center on Philanthropy at Indiana University

"Opening Doors is the how-to guide that nonprofits who work with minority communities have been waiting for. It is chock full of useful, practical information to guide organizations of all sizes in how to grow their institutions, better serve their constituencies, and secure their economic future."
— Raul Yzaguirre, president, the National Council of LaRaza

Diana S. Newman (Author), (Author)

9780787958848, Wiley

Hardback, published 29 July 2002

272 pages, Tables: 6 B&W, 0 Color; Exhibits: 10 B&W, 0 Color
23.8 x 15.8 x 2.6 cm, 0.508 kg

"I found every page to be valuable." (CharityChannel, 6/16/03)

Winner of the 2002 Skystone Ryan Research Prize from the Association of Fundraising Professionals.

Sponsored by the prestigious Council on Foundations, Opening Doors is a down-to-earth guide for fundraising practitioners who want to broaden their funding base and reach new donors or improve the diversity of their existing development programs. Based in solid research, Opening Doors provides information about the cultural and charitable practices of four broad groups: African Americans, Asian Americans, Latinos, and Native Americans. It is filled with illustrative personal stories, real-life examples, and proven strategies. In addition, this hands-on resource:

  • Helps readers understand the rich philanthropic traditions in diverse American populations
  • Shows how to encourage prospects to become donors through personal meetings, house parties, special events, and direct mail
  • Presents practical ideas for seeking gifts from business owners of diverse cultural backgrounds
  • Describes ap propriate and effective ways to encourage small donors to become large donors

List of Tables, Figures, and Exhibits.

Foreword (Emmett D. Carson).

Preface.

Acknowledgments.

About the Author.

About the Contributors.

1. How Changing Demographics Are Changing Philanthropy.

2. Understanding Diverse Giving Patterns.

3. Embracing Diversity and Inclusiveness.

4. Building Awareness and Cultivating Prospects.

5. Turning Diverse Prospects into Donors.

6. Advancing Donor Investment Through Major Gifts.

7. Encouraging Gift Planning and Endowment Building.

8. Achieving Success Through Collaboration.

9. Realizing the Potential of Diverse Donors.

References.

Resources.

Index.

Subject Areas: Business & management [KJ]
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