Freshly Printed - allow 7 days lead
Couldn't load pickup availability
Online Social Networks in Business Frameworks
Sudhir Kumar Rathi (Edited by), Rathi (Author), Bright Keswani (Edited by), Rakesh Kumar Saxena (Edited by), Sumit Kumar Kapoor (Edited by), Sangita Gupta (Edited by), Romil Rawat (Edited by)
9781394231096, Wiley
Hardback, published 19 September 2024
720 pages
25 x 15 x 1.5 cm, 1.27 kg
This book presents a vital method for companies to connect with potential clients andconsumers in the digital era of Online Social Networks (OSNs), utilizing the strengthof well-known social networks and AI to achieve success through fostering brandsupporters, generating leads, and enhancing customer interactions. There are currently 4.8 billion Online Social Network (OSN) users worldwide. Online Social Networks in Business Frameworks presents marketing through online social networks (OSNs), which is a potent method for companies of all sizes to connect with potential clients and consumers. If visitors are not on OSN sites like Facebook, Twitter, and LinkedIn, they are missing out on the fact that people discover, learn about, follow, and purchase from companies on OSNs. Excellent OSN advertising may help a company achieve amazing success by fostering committed brand supporters and even generating leads and revenue. A type of digital advertising known as social media marketing (SMM) makes use of the strength of well-known social networks to further advertise and establish branding objectives. Nevertheless, it goes beyond simply setting up company accounts and tweeting whenever visitors feel like it. Preserving and improving profiles means posting content that represents the company and draws in the right audience, such as images, videos, articles, and live videos, addressing comments, shares, and likes while keeping an eye on the reputation to create a brand network, and following and interacting with followers, clients, and influencers.
Preface xxv 1 Unmasking Social Media Crimes: Types, Trends, and Impact 1 2 Study on Vulnerability in Online Social Networking: Impact on an Individual, Community 27 3 Application of Google Lens Clone Using Image Recognition in Enterprise Environment 47 4 An Artificial Intelligence Risk Assessment of a Material Handling System Using a Cost–Safety Matrix 69 5 Sustainable Futures: Navigating Blockchain’s Energy Dilemma 85 6 Role of Online Social Networking in Smart Healthcare 113 7 Application and Future Trends in Online Social Networking for the Next Generation 133 8 Security and Possible Threats in Today’s Online Social Networking Platforms 159 9 The Future of Artificial Intelligence and Machine Learning in Online Social Networking 201 10 Future Opportunities Towards Online Social Networking in the Era of Industry 4.0/5.0 227 11 Online Social Networking: Power of Industry 6.0 and Beyond 255 12 An Investigation on Detection of Botnets in Online Social Networks 299 13 Design and Development of Techniques for Fake Profile Detection in Online Social Networks 319 14 Spammer Detection in Online Social Networks 337 15 A Review of Various Applications of Internet of Things with Related Security Issues and Challenges 355 16 AGRO-Cloud Model and Smart Algorithm to Increase Crop Yield Prediction to Improve Agriculture Quality 371 17 OSN in Healthcare Performance View Through Integration 389 18 Internet-Based Platforms and Trends Towards Online Social Networking 415 19 Security and Threat in Online Social Networking 449 20 Social Media Platform Scraping and Extracting Paradigm 479 21 Computer-Generated Environment for Virtual Reality and Digital Information Technologies 503 22 Online Social Networking: Navigating the Myth and Reality of Friendship in the Era of Zero Trust 523 23 Various Threats and Attacks on Online Social Networks and Their Counter Measures 551 24 Blockchain-Based Decentralized Online Social Networks – Benefits and Challenges 567 25 Integrating TF-IDF Features to Divide Amazon Product Reviews into Positive and Negative Groups 583 26 Improved Supervised Classification Model for Automatically Categorizes of News Articles 599 27 OSN Traits and Vulnerability for Measurement and Analysis 611 28 Privacy Preservation in Online Social Networks 625 29 Machine Learning Techniques for Heart Disease Detection using E-Health Monitoring System 641 30 A Hybrid Method for Image Encryption Using Lagrange’s Interpolation 653 31 Improvement of Underwater Blur Images Using Dark Channel Prior and Fuzzy Intensification Operator for Better Social Network’s Transmission 661 About the Editors 681 Index 683
Rijvan Beg, Vivek Bhardwaj, Mukesh Kumar, Prathamesh Muzumdar, Aman Rajput and Kamal Borana
Sukrati Agrawal and Hare Ram Sah
Sonam Gour
Randhir Singh Baghel and Sudhir Kumar Rathi
Anand Rajavat, Vivek Bhardwaj, Navjeet Kaur, Romil Rawat, Anjali Rawat and Gautam Singh Jadon
Shabnam Kumari and Amit Kumar Tyagi
Amit Kumar Tyagi, Richa and Smita Manohar Gaikwad
Amit Kumar Tyagi, Kanchan Naithani and Shrikant Tiwari
Amit Kumar Tyagi, Ajanthaa Lakkshmanan and Sayed Sayeed Ahmad
Amit Kumar Tyagi and Shabnam Kumari
Shabnam Kumari and Amit Kumar Tyagi
P. Nancy, A. Devipriya, K. Anitha, D. Vinod and R. Anto Arockia Rosaline
R. Anto Arockia Rosaline, D. Vinod, P. Nancy, K. Anitha and A. Devipriya
Rahin Batcha R., D. Saravanan, Vijay Ramalingam, T. Ragupathi, Arul Prakash A., S. Vignesh, Belsam Jeba Ananth M. and K. Arumugam
T. Ragupathi, Arul Prakash A., S. Vignesh, Rahin Batcha R., D. Saravanan, Vijay Ramalingam and K. P. Yuvaraj
Avdesh Kumar Sharma and Abhishek Singh Rathore
Sudhir Kumar Rathi, Nitin Soni and Naresh Mathur
Bright Keswani, Sunil Kumar Kushwaha, Savita Shiwani and Neeraj Kumar Parashar
Sumit Kumar Kapoor, Kirti Sankhla, Prakhar Agarwal and Sudhir Kumar Rathi
Rakesh Kumar Saxena, Sangita Gupta, Anuradha Raheja and Pushp Raj Tripathi
Sudhir Kumar Rathi, Pritam Prasad Lata and Aakansha Mitawa
Sukrati Agrawal, Neha Agrawal, Rohit Bansal and Anjali Rawat
D. Saravanan, Vijay Ramalingam, T. Ragupathi, Arul Prakash, S. Vignesh, Rahin Batcha R., Belsam Jeba Ananth M. and Meenakshi
Neha Agrawal, Sukrati Agrawal, Ankit Upadhyay and Hitesh Rawat
Ankit More, Abhishek Mishra, Prakash Maravi, Prathamesh Muzumdar and Abhishek Sharma
Nikhil Chaturvedi and Jigyasu Dubey
Rajat Bhardwaj, Vivek Bhardwaj, Romil Rawat, Hitesh Rawat, Prathamesh Muzumdar and Kamal Borana
Arul Prakash, S. Vignesh, Rahin Batcha R., D. Saravanan, Vijay Ramalingam, T. Ragupathi and Meenakshi
Vijay Ramalingam, T. Ragupathi, Arul Prakash A., S. Vignesh, Rahin Batcha R. and D. Saravanan
S. Vignesh, Rahin Batcha R., D. Saravanan, Vijay Ramalingam, T. Ragupathi and Arul Prakash A.
Vijay Kumar Trivedi and Alpesh Soni
Subject Areas: Electronics & communications engineering [TJ]
