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Nonprofit Strategic Positioning
Decide Where to Be, Plan What to Do
Thomas A. McLaughlin (Author)
9780471717492, Wiley
Hardback, published 17 March 2006
272 pages
23.7 x 16 x 2.4 cm, 0.526 kg
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.
Acknowledgments. About the Author. Introduction. Section 1: Preplanning. Section 2: The Logic of Strategic Positioning. Section 3: The Formal Points of Control. Section 4: Prepare. Section 5: Scan Your Future. Section 6: Scan for Internal Strengths. Section 7: Decide Where to Be. Recipe Card: How to Devise a Statement of Desired Strategic Position. Appendices: Toolkit. Introduction to Appendices. A. Quick Start. B. National Research with Personal Perspectives. C. Brainstorming/Clustering Technique. D. Weighted Voting Techniques. E. Media Markets. F. Future Scan Form. G. Data Sources for Competitive Research. H. Attention Board Members and Staff: Develop Your Own Personal Strategic Position. Index.
Subject Areas: Business & management [KJ]
