NGOs and Corporations
Conflict and Collaboration

This book focuses on the dynamic interactions, both conflictual and collaborative, that exist between corporations and NGOs.

Michael Yaziji (Author), Jonathan Doh (Author)

9780521866842, Cambridge University Press

Hardback, published 26 March 2009

212 pages, 2 tables
23.5 x 15.6 x 1.5 cm, 0.47 kg

'No global business executive can afford to ignore or not fully understand NGOs in the twenty-first century. Yaziji and Doh have written a seminal book that helps to explain the unique nature of NGOs and provides an excellent how-to approach to collaborating effectively with them. It is a must-read for any truly global business executive.' Michael D. White, Vice Chairman, PepsiCo

We live in a period marked by the ascendency of corporations. At the same time, the number of non-governmental organizations (NGOs) – such as Amnesty International, CARE, Greenpeace, Oxfam, Save the Children, and the WWF – has rapidly increased in the last twenty years. As a result, these two very different types of organization are playing an increasingly important role in shaping our society, yet they often have very different agendas. This book focuses on the dynamic interactions, both conflictual and collaborative, that exist between corporations and NGOs. It includes rigorous models, frameworks, and case studies to document the various ways that NGOs target corporations through boycotts, proxy campaigns, and other advocacy initiatives. It also explains the emerging pattern of cross-sectoral alliances and partnerships between corporations and NGOs. This book can help managers, activists, scholars, and students to better understand the nature, scope, and evolution of these complex interactions.

Acknowledgements
List of tables
List of figures
Preface
Part I. Understanding NGOs: 1. Classifying NGOs: definitions, typologies and networks
2. The emergence of NGOs in the context of business-government – societal relationships
3. The emergence of NGOs in the context of ethical and institutional complexity
Case illustration: genetically modified organisms, social movements and NGOs
Case illustration: protecting the people: environmental NGOs and TXU energy
Part II. NGO Advocacy Campaigns: 4. NGO campaigns against corporations and (de-) legitimacy
5. How do they do it? Understanding the power and influence of radical advocacy NGOs
6. NGO campaign types and company responses
Case illustration: PETA and KFC
Case illustration: Coca-Cola in India
Part III. NGO-Corporate Engagement: 7. Corporate–NGO engagements: from conflict to collaboration
8. Globalization, multinationals and NGOs: the next wave
Case illustration: conflict diamonds
Case illustration: Unilever in Indonesia
Case illustration: microfinance and poverty reduction
Part IV. The Future of Corporate-NGO Relations: 9. The future of corporate-NGO relations
Index.

Subject Areas: Business ethics & social responsibility [KJG], Business & management [KJ], Non-governmental organizations [NGOs JPWH]