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Next-Generation Recommendation Systems
A Comprehensive Guide to Enabling Technologies and Tools and their Business Benefits
Pethuru Raj Chelliah (Edited by), Pethuru Raj Chelliah (Author), E. Chandra Blessie (Edited by), B. Sundaravadivazhagan (Edited by), Preetha Evangeline (Edited by)
9781394351541, Wiley
Hardback, published 17 April 2026
640 pages
23.1 x 16.3 x 4.1 cm, 1.111 kg
A detailed guide to building cutting-edge recommendation systems In Next-Generation Recommendation Systems: A Comprehensive Guide to Enabling Technologies and Tools and their Business Benefits, a team of experienced technologists and educators, each with a proven track record in the field, delivers an expert guide to building robust recommendation systems that can interface with complex databases. The authors’ deep understanding of the subject matter is evident as they explain how to use the latest AI technologies, including LLMs, graph neural networks, diffusion models, and generative adversarial networks, to create recommendation engines that users enjoy and that drive business revenue. The book does not just delve into theoretical concepts, but also connects them to advanced implementation techniques. It demonstrates the application of practical and adaptable techniques, such as graph embeddings and Bayesian networks, to solve real-world problems faced by platform users and businesses. Readers will find the knowledge and tools to tackle these challenges head-on. Real-world deployment strategies using cloud-native computing environments are not just theoretical concepts in this book. They are actionable strategies that have been tested and proven effective. This emphasis on real-world applicability will reassure readers about the book’s relevance to their professional or academic pursuits. Perfect for data scientists, AI specialists, software engineers, architects, and graduate students, Next-Generation Recommendation Systems is an essential, up-to-date resource for everyone involved in the design, deployment, and optimization of recommendation systems that connect to large, complex datasets.
About the Editors xxxii List of Contributors xxxiv 1 Describing Decisive Digital Transformation Technologies and Tools 1 1.1 Introduction 1 1.2 Core Infrastructure Technologies 4 1.3 Development Frameworks and Tools 7 1.4 Real-Time Processing and Deployment 9 1.5 Implementation Strategies 12 1.6 Future Trends and Conclusions 14 References 17 2 Delineating the Big Data Era and the Information Overload Problem 21 2.1 Introduction: The Twin Challenges of Big Data 21 2.2 Defining the Big Data Era 24 2.3 The Nature of Information Overload in the Big Data Context 27 2.4 Psychological and Cognitive Impacts of Information Overload 28 2.5 Strategies and Technologies for Mitigation 33 2.6 Case Studies and Examples 36 2.7 Conclusion: Navigating the Information Deluge 39 References 41 3 Expounding Collaborative Filtering-Based Recommendation System 47 3.1 Introduction 47 3.2 Methodology 48 3.3 Results and Analysis 50 3.4 Types of Collaborative Filtering 51 3.5 Why Collaborative Filtering Is Used? 52 3.6 Advantages of Collaborative Filtering 52 3.7 Ethical Considerations in Recommendation Systems 53 3.8 Advanced Techniques in Collaborative Filtering 54 3.9 Challenges and Risks in Recommendation Systems 54 3.10 System Architecture and Design 57 3.11 Machine Learning Models for Recommendation Systems 57 3.12 Performance Optimization Techniques 58 3.13 Database Design and Management 59 3.14 Implementing A/B Testing in User Experience Design 59 3.15 Scalability and Load Balancing Strategies 60 3.16 Design Thinking 61 3.17 What Tools Were Used? 63 3.18 How Design Thinking Affected this Chapter? 63 3.19 Common Challenges in Design Thinking Implementation 64 3.20 How it has Been Solved? 65 3.21 Impact of Design Thinking on Customer Experience 65 3.22 Future Improvements Based on Inference 66 3.23 Conclusion 67 References 68 4 Illuminating Knowledge Graph–Based Recommendation Solutions 69 4.1 Introduction 69 4.2 Foundations of Knowledge Graphs 70 4.3 Comparison with Traditional Databases 73 4.4 Examples of Real-World Knowledge Graphs 75 4.5 KG-Based Recommendation Methodologies 79 4.6 Real-World Applications of KG-Based Recommendations 85 4.7 Challenges and Ethical Considerations in KG-Based Recommendations 88 References 91 5 Next Level Recommendation Systems: Harnessing the Power of GANs 97 5.1 A Brief Overview of Generative Adversarial Networks 97 5.2 Catalytic Potential on GANs in Recommendation Systems 98 5.3 A Broader View on the Traditional Recommendation Systems 100 5.4 Unique Strengths of GANs in Addressing the Limitations of Traditional Recommendation Systems 103 5.5 Key Architectures and Modifications of GAN for Recommendation Systems 107 5.6 Other Notable GAN-Based Architectures for Recommendation Systems 110 5.7 Real-World Applications of GANs in E-Commerce, Streaming Platforms, and Personalized Marketing 110 5.8 Future Directions in GAN-Based Recommendation Systems 114 5.9 Conclusion 117 References 118 6 Graph Neural Networks in Recommendation Systems for Superior User Experiences 121 6.1 Introduction 121 6.2 Background 124 6.3 Graph Neural Network Architectures 128 6.4 Challenges Addressed by GNNs 133 6.5 Industry Applications of GNNs in Recommendation Systems 134 6.6 Implementation Strategies 137 6.7 Evaluation Metrics for GNN-Based Recommendation Systems 143 6.8 Conclusion 145 References 148 7 Generative AI for Next Generation Recommendation System 151 7.1 Introduction to Growth of Digital Content and User Engagement 151 7.2 Overview of Generative AI Technologies 155 7.3 Enabling Tools and Frameworks 158 7.4 Methodology 159 7.5 Hybrid Integration 164 7.6 Advantages of Generative AI for RSs 165 7.7 Proposed Framework for Next-Generation RSs 168 7.8 Conclusion and Future Directions 171 References 172 8 MindGraphFusion Method to Enhance Multi-Behavior Recommendation System for Cognitive Decision 175 8.1 Introduction 175 8.2 Literature Review 177 8.3 Materials and Methods 180 8.4 Proposed Methodology 183 8.5 Results and Discussion 190 8.6 Conclusion 193 8.7 Future Scope 194 References 194 9 Generative AI for Next-Generation Recommender Systems: Architectures, Applications, and Future Directions 201 9.1 Introduction 201 9.2 Components of Generative AI for Recommender Systems 204 9.3 Architectures and Techniques 208 9.4 Conclusion 220 9.5 Future Enhancements 221 References 222 10 Bayesian Networks (BNs) for Recommendation Systems 225 10.1 Introduction 225 10.2 Overview of Bayesian Networks 230 10.3 Recommendation Systems: Types and Challenges 232 10.4 Bayesian Networks in Recommendation Systems 233 10.5 Evaluation of BN-Based Recommendation Systems 237 10.6 Challenges and Limitations of BNs in RS 239 10.7 Future Directions 243 10.8 Conclusion 245 References 246 11 Diffusion Models – Based Recommendation Systems 253 11.1 Introduction 253 11.2 Understanding Diffusion Models 255 11.3 Assessment of Diffusion-Based Recommenders’ Performance 263 11.4 Use Cases of Diffusion Models and Recommendation Systems 266 11.5 Conclusion 268 References 268 12 Deep Learning for Personalized Recommendations: Overcoming Traditional Challenges 271 12.1 Introduction 271 12.2 Traditional Methods of Recommendation 274 12.3 Deep Learning for Recommendation Systems 278 12.4 Recurrent Neural Networks in Recommendation Systems 285 12.5 Convolutional Neural Networks in Content-Based Recommendation Systems 287 12.6 Architecture, Training, and Appraisal of Deep Learning Models for Recommendations 289 12.7 Emerging Trends in Deep Learning-Based Recommendation Systems 294 12.8 Transformers in Recommendation Systems 296 12.9 Image Recommendation 298 12.10 Text Recommendation 298 12.11 Eight Real World Applications 299 12.12 Conclusion 300 References 300 13 Dual-Stream Context-Aware GANs for Next-Generation Recommendation Systems 303 13.1 Introduction 303 13.2 Existing Recommendation Techniques 308 13.3 Generative Models in Recommendation Systems 312 13.4 Proposed Framework 316 13.5 Training and Optimization of DSC-GAN 323 13.6 Hypothesis and Case Study 327 13.7 Result Analysis 330 13.8 Applications and Case Studies of DSC-GAN 331 13.9 Conclusions 333 References 333 14 Revolutionizing Recommendations with LLMs: Intelligent, Adaptive, and Context-Aware Systems 337 14.1 Harnessing Large Language Models for Intelligent Recommendations 337 14.2 Personalized Insights: Leveraging LLMs for Smarter Suggestions 338 14.3 Use Cases of LLM-Powered Recommendations 339 14.4 Challenges and Considerations 344 14.5 Context-Aware Recommendations with Large Language Models 344 14.6 Future of Context-Aware Recommendations 347 14.7 Applications of LLM-Driven Predictions 348 14.8 Challenges and Considerations 349 14.9 Transforming Recommendation Systems with Generative AI 349 14.10 Applications of Generative AI in Recommendation Systems 351 14.11 Challenges and Considerations 351 14.12 Adaptive Learning in Recommendations: The Role of LLMs 352 14.13 Natural Language Understanding for Next-Gen Recommendations 353 14.14 Enhancing Personalized Discovery with LLMs 356 14.15 Ethical and Bias Considerations in LLM-Based Recommendations 357 14.16 Future Trends in AI-Powered Recommendation Systems 359 References 360 15 Evaluating Recommendation Algorithms: A Case Study on Online News Platforms 363 15.1 Introduction 363 15.2 Literature Review 363 15.3 Methodology 368 15.4 Results and Discussion 375 15.5 Analysis of Cold-Start Problem in Recommendation Systems 378 15.6 Algorithm Computational Complexity and Scalability in Recommendation Systems 379 15.7 Ethical and Bias Considerations in Recommendation Systems 379 15.8 Conclusion and Future Work 380 References 381 16 Recommendation Systems: Applications, Challenges, Ethics, and Future Directions 385 16.1 Introduction 385 16.2 Types of Recommendation Systems 387 16.3 Applications of Recommendation Systems 390 16.4 Challenges in Recommendation Systems 394 16.5 Conclusion 402 References 403 17 Beyond Prediction: Generative AI as the Engine of Future Recommender Systems 407 17.1 Introduction 407 17.2 Progress of Recommender Systems 410 17.3 GenAI in Recommender Systems 414 17.4 Key Enabling Technologies and Tools 417 17.5 Challenges and Ethical Considerations 419 17.6 Use Cases and Open Research Areas 423 17.7 Conclusion 425 References 425 18 Enhanced Heart Disease Prediction using GANLSTM and GANSWOT – Augmented Data and Machine Learning 427 18.1 Introduction 427 18.2 Objectives of Current Study 428 18.3 Literature Review 430 18.4 Results and Discussions 434 18.5 Conclusions and Feature Work 442 References 443 19 AI-Powered Recommendation System for Intelligent Lesson Planning 447 19.1 Introduction 447 19.2 Need for Intelligent Lesson Planning 453 19.3 System Design and Implementation 455 19.4 Results and Analysis 459 19.5 Conclusion 462 References 462 20 Graph Neural Networks for Enhanced Customer Segmentation in Next-Generation Recommendation Systems 465 20.1 Introduction 465 20.2 Literature Review 467 20.3 Research Methodology 470 20.4 Results and Discussion 473 20.5 Evaluation Metrics 481 20.6 Conclusion 482 References 483 21 Intelligent Recommendation Systems: Bridging Next-Gen AI, Knowledge Engineering, and User-Centric Innovation 487 21.1 Introduction 487 21.2 Intersection of AI with Sustainable Development 490 21.3 Next-Generation Recommendation Systems 493 21.4 Various Techniques for Recommendation Systems 495 21.5 Applications of Recommendation Systems in Sustainability 497 21.6 Challenges in Implementing Sustainable Recommendation Systems 499 21.7 Future Directions and Innovations 501 21.8 Conclusion 503 References 505 22 Navigating Big Data: From Volume to Value in Next-Gen Recommendation Systems 509 22.1 Introduction 509 22.2 The Advent and Ascendance of Big Data 512 22.3 The Information Overload Challenge 516 22.4 Mitigating Information Overload: Strategies and Solutions 521 22.5 Ethical and Societal Implications 527 22.6 Conclusion 529 References 532 23 Architectures, Advancements, and Real-World Implementations of Deep Learning-Based Recommendation Systems 543 23.1 Introduction 543 23.2 Evolution of Recommendation Systems 544 23.3 Optimization Techniques to Improve Recommendation Systems 550 23.4 Real-Time Updates 561 23.5 API Development for Recommendation Model 562 23.6 Case Study and Real-World Recommendation Systems 565 23.7 Conclusion 567 References 567 24 Deep Learning for Recommender Systems: A Comparative Analysis of RNN, LSTM, and GRU on MovieLens and Educational Data 571 24.1 Introduction 571 24.2 Related Works 572 24.3 Materials and Methods 576 24.4 Results and Discussion 584 24.5 Conclusion 586 References 587 Index 591
Mamta
Sreekumar Vobugari and Shaurya Jauhari
B. Sri Bhavan Prakath, B. Senthilkumar, and M. Sujithra
B. Rajalingam, A. Ruba, and N. Balasubramanian
Gnanasankaran Natarajan, Susai Rathinam Raja, Devika Govindhan, and Rakesh Gnanasekaran
Priyansha Upadhyay and P.K. Nizar Banu
Sunil Sharma, Sandip Das, Yashwant Singh Rawal, and Prashant Sharma
D. Mythili and S. Rajasekaran
Shaik Valli Haseena and Neha Jaswani
Ketan Sarvakar, Kaushik Rana, and Chandrakant Patel
Elakkiya Elango, Sundaravadivazhagan Balasubaramanian, Shreenidhi Krishnamurthy Subramaniyan, and Harishchander Anandaram
Beena Suresh Gaikwad, Jitha Janardhanan, and Arghya Das Dev
Vankayala Chethan Prakash, Raveendranadh Bokka, Aruchamy Prasanth, and Mariya Ouaissa
M.K. Vidhyalakshmi, A.V. Allin Geo, Aswathy K. Cherian, and Sundaravadivazhagan Balasubaramanian
Alvin Nishant, J Alamelu Mangai, Mohammadi Akheela Khanum, and B Meenu
Elakkiya Elango, Gnanasankaran Natarajan, Harishchander Anandaram, and Shreenidhi Krishnamurthy Subramaniyan
Balan Senthilkumaran, Karthikeyan Sowndarya, N. Mahendran, and Pham Chien Thang
Ritu Aggarwal and Eshaan Aggarwal
Kanagaraj Karuppiah
Nandhini Citibabu and Ayyanathan Natarajan
Gaganpreet Kaur, Amandeep Kaur, Ramandeep Sandhu, Astha jain, Indu Rani, and Deepika Ghai
N. Balasubramanian, A. Ruba, B. Rajalingam, and A. Manjula
S. Janani, Rajendran Bhojan, and R. Kumuthaveni
Hasna Mahmoud, Es-said Boulmane, Mohamed Badouch, Omar Zaioudi, Mohamed Ouhssini, and Mehdi Boutaounte
Subject Areas: Electronics & communications engineering [TJ]
