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Never Bet the Farm
How Entrepreneurs Take Risks, Make Decisions -- and How You Can, Too
"Never Bet the Farm is an outstanding work, with many refreshing insights. A book I will use in entrepreneurship classes for some time to come." "Iaquinto and Spinelli, using a rare mixture of practical experience and academic expertise, have come up with a framework that every entrepreneur should use if they wish to survive the inevitable pitfalls that line their path to success." "Never Bet the Farm is a book that manages to be both practical and inspirational." "A very readable book for any entrepreneur."
—Albert A. Cannella Jr., Hahnco Companies professor, Arizona State University, Department of Management
—Richard A. Steenerson, president and owner, Polaris Marine, Inc.
—Arsen Avakian, CEO and founder, Argo Tea, Inc.
—Rocki-Lee DeWitt, dean, University of Vermont, School of Business Administration
Anthony Iaquinto (Author), Stephen Spinelli, Jr. (Author)
9780787983666, Wiley
Paperback / softback, published 31 March 2006
224 pages, Exhibits: 5 B&W, 0 Color
23 x 15.2 x 1.5 cm, 0.26 kg
In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. They refute the idea that there is an ideal entrepreneurial “type,” and show that luck can be as important as a business plan in many enterprises. Above all, the authors emphasize that entrepreneurship is a career, not a one-time event, and winners are those who can keep themselves in the game. Never Bet the Farm is an easy-to-understand and attractive tool for anyone who has a business idea, but who might be wary of the risks implied in starting their own business.
Introduction by Anthony L. Iaquinto. Introduction by Stephen Spinelli. PART ONE: DEVELOPING THE CORRECT FRAME OF MIND. Principle #1. Entrepreneurship Is a Career. Principle #2. Successful Entrepreneurs Are Just like You. Principle #3. There Are No Secrets to Success. Principle #4. Luck Is Part of the Equation. Principle #5. Never Reach for a Gallon When You Only Need a Quart. Principle #6. It Shouldn’t Only Be About Money. Principle #7. Embrace Fear, Never Reach for a Gallon When You Only Need a Quart. PART TWO: MAKING THE RIGHT DECISIONS. Principle #8. Never Bet the Farm. Principle #9. Don't Spend a Dollar When a Dime Will Do. Principle #10. Always Tap a Bridge Before Crossing. Principle #11. Only Fools Fly Without a Net. Principle #12. Connect but Protect, Don’t Spend a Dollar When a Dime Will Do. Principle #13 Buddy Up Principle. Principle #14 Learn to Play the Gray Principle. Principle #15 Plan a Timely Exit. Final Words. An Entrepreneur’s Guidebook. University Centers. Selected Web Sites. Selected Books. References. Index.
Subject Areas: Business & management [KJ]
