Negotiating Values in the Creative Industries
Fairs, Festivals and Competitive Events

This book presents examines the role and importance of fairs, festivals and competitive events in the creative industries.

Brian Moeran (Edited by), Jesper Strandgaard Pedersen (Edited by)

9781107411708, Cambridge University Press

Paperback / softback, published 29 November 2012

376 pages
22.9 x 15.2 x 1.9 cm, 0.5 kg

'This volume is important to anyone interested in studying, teaching, or working in creative industries in particular and complex institutional fields and the critical organizational process of valuation in general.' Mukti Khaire, Administrative Science Quarterly

Fairs, festivals and competitive events play a crucial role in the creative industries; yet their significance has been largely overlooked. This book explores the role of such events through a series of studies that include some of the most iconic fairs and festivals in the world. It brings together a team of distinguished scholars to examine art fairs, biennales, auctions, book fairs, television programming markets, film festivals, animation film festivals, country music festivals, fashion weeks, wine classifications and wine tasting events. This diverse set of studies shows that such events serve a variety of purposes: as field-configuring events (FCEs), as a way of ritualising industry practices and as 'tournaments of values' where participants negotiate different cultural values to resolve economic issues. Suitable for academics and practitioners, this book presents a fascinating perspective on the role and importance of fairs, festivals and competitive events in the creative industries.

List of figures
List of tables
List of contributors
Foreword
Acknowledgments
Introduction Brian Moeran and Jesper Strandgaard Pedersen
1. A salon's life: field configuring event, power and contestation in a creative field Hélène Delacour and Bernard Leca
2. Art fairs: the market as medium Don Thompson
3. Biennalization and its discontents Jeannine Tang
4. Staging auctions: enabling exchange values to be contested and established Charles W. Smith
5. The book fair as a tournament of values Brian Moeran
6. Inventing universal television: restricted access, promotional extravagance, and the distribution of value at global television markets Timothy Havens
7. Transforming film product identities: the status effects of European premier film festivals, 1996–2005 Stephen Mezias, Jesper Strandgaard Pedersen, Ji-Hyun Kim, Silviya Svejenova and Carmelo Mazza
8. Field-configuring events: institutionalization and maintenance in an animation film festival Charles-Clemens Rüling
9. Tradition and transformation at the Fan Fair Festival Jennifer C. Lena
10. Between art and commerce: London Fashion Week as trade fair and fashion spectacle Joanne Entwistle and Agnès Rocamora
11. Configuring sustainability at Fashion Week Lise Skov and Janne Meier
12. An inconvenient truce: cultural production and contention after the 1855 Medoc wine classification event Grégoire Croidieu
13. The retrospective use of tournament rituals in field configuration: the case of the 1976 'Judgement of Paris' wine tasting Narasimhan Anand
Afterword: converting values into other values: fairs and festivals as resource valuation and trading events Joseph Lampel
Index.

Subject Areas: Organizational theory & behaviour [KJU], Popular culture [JFCA], Society & culture: general [JF]