Freshly Printed - allow 10 days lead
Couldn't load pickup availability
Navigation Design and SEO for Content-Intensive Websites
A Guide for an Efficient Digital Communication
Covering information processing tools that can ensure a good navigation experience based on the semantic relations between content items, this go-to guide presents guidelines for analying and designing efficient navigation and information access systems on content-intensive websites, such as magazines and other publications
Mario Pérez-Montoro (Author), Lluís Codina (Author)
9780081006764, Elsevier Science
Paperback / softback, published 22 August 2016
178 pages
22.9 x 15.1 x 1.3 cm, 0.21 kg
Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items. The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos.
1. Content-Intensive Sites Part One. Navigation Experience Design 2. The Basis of Navigation 3. Designing User Experience 4. Prototyping for Navigation Part Two. Findability and Search Experience Optimization 5. The Essentials of Search Engine Optimization 6. SEO for Content-Intensive Sites 7. Mobile Web and SEO
Subject Areas: Library, archive & information management [GLC], Library & information sciences [GL]
