Multilatinas
Strategies for Internationalisation

This book studies the internationalization strategies of multilatinas, drawing on a survey-based investigation into their organizational resources and business environment.

Veneta Andonova (Edited by), Mauricio Losada-Otálora (Edited by)

9781107562134, Cambridge University Press

Paperback / softback, published 24 March 2022

379 pages, 81 b/w illus. 62 tables
22.8 x 15.2 x 1.9 cm, 0.565 kg

The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to examine the pattern of their international investments within the context of their competitive position in the domestic market. Multilatinas uncovers common strategies among sixty-two multilatinas from six countries, and emphasizes the unique challenges they face, as well as the diversity of their organizational resources. It also brings the institutional environment of Latin American countries to the fore, assessing its role as an essential component in understanding internationalization decisions. Finally, the book studies the role of non-market organizational resources such as bribes, negotiations and favours in business strategies. Multilatinas is an invaluable read for students, scholars, practitioners and executives studying Latin America's place in international business.

Part I: 1. Multilatinas – where do we find them? Mauricio Losada and Veneta Andonova
2. Colombia – the new wave Juana García and Veneta Andonova
3. Peru – the future Juana García and Veneta Andonova
4. Chile – the disciplined Juana García and Veneta Andonova
5. Argentina – the precursor Juana García and Veneta Andonova
6. Mexico – the lighthouse Juana García and Veneta Andonova
7. Brazil – the heavyweight Juana García and Veneta Andonova
Part II: 8. Institutional uncertainty in Latin America Veneta Andonova and Mauricio Losada
9. Organisational resources and competences Veneta Andonova and Mauricio Losada
10. Non-market resources and business groups Veneta Andonova and Mauricio Losada
Part III: 11. Resource-dependent strategies of internationalisation: the where, when and how of going abroad Mauricio Losada and Veneta Andonova
12. Where, when and how? Empirical results Mauricio Losada and Veneta Andonova
13. Multilatinas – strategies for internationalisation Veneta Andonova and Mauricio Losada
Part IV. An Introductory Note: 14. Are Brazilian multinationals competitive enough? Lourdes Casanova and Julian Kassum
15. Shared value – opportunities for multilatinas Jorge Ramírez-Vallejo and Ernesto Cuéllar-Urbano
16. Exploring HRM systems in the multilatina enterprise Anabella Davila
17. The internationalisation of high-tech new ventures from Latin America – the Brazilian experience Fernanda Ribeiro Cahen and Moacir Miranda de Oliveira, Jr.

Subject Areas: International business [KJK], Business strategy [KJC]