Mixed Methods
Interviews, Surveys, and Cross-Cultural Comparisons

A hands-on guide to making cross-cultural comparisons by integrating data from qualitative interviews and quantitative surveys collected in multiple languages.

Robert W. Schrauf (Author)

9781107147126, Cambridge University Press

Hardback, published 8 December 2016

280 pages, 10 b/w illus. 10 tables
22.9 x 15.2 x 1.8 cm, 0.55 kg

Attention to cultural variation has become an important source of insight in the social, behavioural, and health sciences. Mixed methods research provides an especially sensitive and powerful way to make systematic cross-cultural comparisons, in which qualitative approaches give a window onto cultural meaning and the phenomenological 'feel' of social life, and quantitative methods facilitate hypothesis testing and sophisticated modelling of social and behavioural phenomena. For researchers engaged in cross-cultural projects, this book offers a theory-based approach to integrating 'numbers' and 'text' based on discourse as the originary form of data collection, the method and framework of analysis, and the medium of publication. The book provides concise explanations, targeted examples, step-by-step instructions, and actual analyses of cross-cultural, quantitative survey data and qualitative interview data, with special attention to language(s) and translation as clues to the study of cultural variation.

Preface
Acknowledgements
1. Mixed methods cross-cultural research and discourse
2. Four empirical mixed methods cross-cultural comparisons
3. Language and the interactional emergence of cultural meanings
4. From interactional events to transcripts and spreadsheets
5. Language(s), translation(s), and bilingual(s)
6. Worked example: cultivating cultural and linguistic insight in the Alzheimer's beliefs study
7. Cross-cultural survey response and the sociocultural field
8. Worked example: the cross-cultural survey in the Alzheimer's beliefs study
9. Cross-cultural interviews: 'doing' culture in discursive interaction
10. Worked example: interactional interviews in the Alzheimer's beliefs study
11. Mixed methods cross-cultural comparison: a discourse-centered framework
References
Index.

Subject Areas: Sociology [JHB], Research methods: general [GPS], Linguistics [CF]