Mexican Multinationals
Building Multinationals in Emerging Markets

Explains how managers can successfully build multinationals in emerging markets from the analysis of forty-one comparative cases of Mexican multinationals.

Alvaro Cuervo-Cazurra (Edited by), Miguel A. Montoya (Edited by)

9781108456104, Cambridge University Press

Paperback / softback, published 24 March 2022

764 pages, 4 b/w illus.
22.7 x 15.2 x 3.9 cm, 1.106 kg

'This book offers a deep dive into an important topic in an important emerging economy, Mexico. Its case studies cover the broadest range of industries of any book on the topic - from agriculture and mining to manufacturing and education and everything in between. It is a treasure house of insights on Mexican multinationals. A must-read for international business scholars and managers everywhere.' Ravi Ramamurti, Director, Center for Emerging Markets, Northeastern University, Massachusetts

Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.

1. Introduction Alvaro Cuervo-Cazurra
2. Overview Miguel A. Montoya and Jorge Alcaraz
3. Agriculture industry: SuKarne and Bachoco Miguel A. Lopez and Joan Llonch-Andreu
4. Mining industry: Grupo Mexico and Industrias Peñoles Arturo Bernal and Isai Guizar
5. Petroleum industry: Pemex Leticia Armenta-Fraire and Hugo Javier Fuentes-Castro
6. Steel industry: Altos Hornos de Mexico and Industrias CH Jorge Alcaraz
7. Food industry: Bimbo and Gruma Jorge E. Gomez and Miguel A. Lopez
8. Beer industry: Grupo Modelo and Cuauhtémoc Moctezuma Edgar Rogelio Ramirez-Solis and Veronica Ilian Baños-Monroy
9. Footwear: Flexi and Andrea Francisco J. Valderrey and Adriana Sanchez
10. Cement industry: CEMEX and Chihuahua Cement Group Mario Adrian Flores-Castro and Lucia Rodriguez-Aceves
11. Ceramic tile industry: Lamosa and Interceramic Daniel Lemus-Delgado
12. Container and packaging industry: Vitro and Envases Universales Jose F. Moreno
13. Automotive components: Metalsa and Nemak Laura Zapata and Andreas M. Hartmann
14. Domestic appliance sector: MABE and MAN industries Hugo Javier Fuentes-Castro and Leticia Armenta-Fraire
15. Retail industry: Elektra and Coppel Miguel A. Montoya, Maria E. Vazquez and Miguel A. Lopez
16. Restaurant industry: El Pollo Loco and Alsea Edgar Muñiz-Avila, Lucia Rodriguez-Aceves and Jose Manuel Saiz-Alvarez
17. The hospitality industry: Hoteles City Express and Grupo Posadas Eileen Daspro and Raul Montalvo
18. Entertainment industry: KidZania and Cinépolis Raul Montalvo and Eileen Daspro
19. Television industry: Televisa and TV Azteca Xiomara Vazquez-Guillen and Mauricio Ramirez-Grajeda
20. Information technology: BINBIT and SOFTTEK Mauricio Cervantes-Zepeda
21. Telecommunication industry: AmericaMovil and Iusacell Xiomara Vazquez-Guillen and Mauricio Ramirez-Grajeda
22. Professional consultancy services: Sintec and Feher & Feher Lucia Rodriguez-Aceves and Angel Rivera
23. Higher education: Universidad Nacional Autónoma de México and Tecnológico de Monterrey Olivia Hernandez-Pozas and Daniel Carrasco-Brihuega
24. Conclusions Alvaro Cuervo-Cazurra.

Subject Areas: Industry & industrial studies [KN], International business [KJK], Economic growth [KCG]